Senior Growth Marketing Manager – Global Strategic

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and implement go-to-market strategies for the Global Strategic segment.

• Create positioning, messaging, and targeting strategies for the segment in collaboration with product marketing.

• Collaborate with sales leadership to establish segment-specific priorities and approaches.

• Utilize insights from the field to enhance the overall company segmentation and go-to-market strategy.

• Develop account-based marketing programs tailored for individual accounts and small groups.

• Identify target account lists for ABM, along with engagement strategies and mapping of the buying committee.

• Work alongside sales leadership for account selection and to expedite the sales pipeline.

• Create customized buying experiences and campaigns for prioritized accounts.

• Manage the planning and execution of campaigns across various channels to drive pipeline growth.

• Develop and launch integrated campaigns that align with the segment strategy.

• Evaluate campaign performance based on pipeline and revenue objectives.

• Experiment and enhance campaigns by leveraging AI and data analytics.

• Establish field marketing priorities and support the overall strategy.

• Partner with Field Marketing to implement integrated programs aimed at driving pipeline.

• Recognize and prioritize opportunities for field engagement.

• Provide segment-specific resources, insights, and support to field sales teams.

⛳️ Requirements

• A minimum of 7 years of B2B marketing experience, particularly within enterprise B2B software/SaaS organizations and global go-to-market initiatives.

• Proficiency in revenue marketing, demand generation, field marketing, account-based marketing (ABM), or segment marketing.

• Proven ability to use AI and automation to enhance and scale marketing processes, especially in campaign strategy, execution, personalization, or optimization.

• A successful history of creating and executing go-to-market and campaign strategies with an emphasis on measurable business results.

• Strong emphasis on revenue and pipeline impact, with a capacity to link marketing strategies to quantifiable business outcomes.

• Experience working collaboratively across sales, product marketing, revenue operations, and marketing teams.

• Excellent analytical and executive communication skills, capable of translating insights into actionable recommendations and presenting effectively to senior leadership.

• Experience operating within matrixed global organizations across various market units, segments, or regions.

• Familiarity with enterprise campaign orchestration and personalization across diverse channels and audiences.

🏝️ Benefits

• Flexible time off.

• 401k plan to assist you in saving for the future.

• Comprehensive medical, dental, and vision coverage for full-time employees and their dependents.

• A parental leave program that includes options for paid night nurses and a gradual return to work.

• Benefits for infertility and assisted reproductive services.

• Bonuses for employee referrals.

• Availability of snacks and beverages in the office, along with enjoyable events for celebrations.

• Diversity and inclusion initiatives that support employee resource groups.