Growth Marketing

This is a fully remote position, open to applicants in Germany, +2 more countries.

📋 Description

• Take ownership of the EMEA acquisition and conversion funnel from traffic generation to signup, trial activation, paid subscriptions, and expansion, with specific revenue targets.

• Enhance Fusion's product-led growth and self-service journey, focusing on trials, activation, and upgrade pathways.

• Collaborate with Performance Marketing to gain insights on regional audiences, conversion metrics, funnel priorities, and paid advertising investments.

• Spearhead data-driven localization of landing pages, onboarding processes, and campaign creatives for key markets.

• Conduct growth experiments across digital platforms, email, and in-product channels in partnership with PMM, Campaigns, and Demand Generation teams.

• Develop measurement frameworks that attribute performance metrics to signups, activations, and subscription revenue by market.

• Provide reports on performance, insights, and necessary investment adjustments.

• Achieve growth in the EMEA funnel, increase experiment velocity, and foster effective cross-functional collaboration.

⛳️ Requirements

• 5–8+ years of experience in growth marketing or growth Product Marketing Management (PMM) within a B2B SaaS or Product-Led Growth (PLG) environment.

• Proven track record of managing a self-service funnel with revenue accountability.

• Practical experience in campaign development, writing conversion-focused copy, setting up experiments, and utilizing dashboards.

• Analytical expertise, including experiment design, incrementality analysis, and data-driven budget reallocation strategies.

• Familiarity with EMEA growth dynamics, channel distribution, cost-per-click (CPC) metrics, GDPR/ePrivacy regulations, and European consumer behavior.

• Marketing experience across multiple European markets.

• Proficiency in English is required.

• Proficiency in German is preferred.

• Experience in creating AI-driven growth workflows, including automated creative generation/testing, audience or funnel analysis, localized copy pipelines, or churn-signal monitoring.

• Experience in revitalizing an underperforming market or channel.

• Ability to transform product releases into opportunities for acquisition.

🏝️ Benefits

• Annual cash bonuses may be included.

• Stock grants may be included.

• Comprehensive benefits package.

• In-person onboarding and/or in-person ID verification may be provided/required.