Senior Growth Marketing Manager, Consumer

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy for consumer engagement and growth focused on existing users in the Services and Restaurants, Food & Nightlife sectors.

• Enhance awareness and consideration for Yelp as a premier destination for home and local services.

• Manage the campaign calendar for email, push notifications, and in-product channels, encompassing seasonal, thematic, and continuous programs.

• Test various messaging, creative approaches, and targeting methods to boost engagement and conversion rates.

• Increase awareness of Services through both paid and organic social media on platforms like Instagram, TikTok, YouTube, Facebook, Pinterest, Reddit, and new channels.

• Collaborate with Social and Paid Media teams to create content and campaigns tailored to each channel.

• Establish the creative vision and work alongside design and production teams to develop scalable, high-performing creative systems.

• Monitor cultural moments and emerging trends to craft timely and relevant campaigns that align with the brand.

• Transform Yelp user-generated content, including reviews, photos, videos, and community perspectives, into genuine marketing creative.

• Collaborate with Product and Product Marketing teams on product launches, brand positioning, and personalized discovery experiences.

• Oversee the design, execution, measurement, and optimization of growth experiments utilizing A/B testing, creative testing, segmentation, and analytics.

• Leverage AI and emerging technologies to enhance consumer insights, creative development, marketing workflows, and overall campaign effectiveness.

• Work in partnership with Creative, Social, Paid Media, Product Marketing, Marketing Operations and Technology, Growth Science, Product, and Engineering teams.

⛳️ Requirements

• 7–10 years of experience in growth or lifecycle marketing, with a focus on engaging existing users, along with experience in awareness and consideration strategies.

• Proven experience in developing and scaling growth campaigns across owned channels, such as email, push notifications, and in-product placements.

• Practical experience with marketing platforms like Braze for executing campaigns and audience segmentation.

• Hands-on experience in both paid and organic social media marketing.

• Knowledge of channel-native content strategies, creator or user-generated content-driven creative, and best practices for various platforms.

• Demonstrated ability to lead creative development from initial brief to final launch.

• In-depth understanding of internet culture, social trends, and consumer behavior.

• Experience incorporating user-generated content and community voices into marketing initiatives.

• Strong analytical capabilities, including business-impact measurement, campaign portfolio analysis, and ongoing optimization.

• Excellent organizational, project management, cross-functional collaboration, and prioritization skills.

• Strong communication and storytelling abilities, particularly for engaging executive audiences.

• A curious and enthusiastic approach to utilizing AI in growth marketing and creative development.

• A Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

• The ability to independently generate high-quality creative using design or AI tools is a plus.

• Practical experience applying AI solutions within growth marketing workflows is an additional benefit.

• Experience in a two-sided marketplace, consumer technology, or local services sector is desirable.

🏝️ Benefits

• Comprehensive medical, vision, and dental coverage effective from the first day of employment.

• 15 days of paid time off, increasing with over 2 years of tenure.

• 12 paid holidays each year.

• One floating holiday for additional flexibility.

• Up to 14 weeks of paid parental leave.

• Monthly wellness subsidy to promote employee health.

• Reimbursement for work-from-home expenses.

• Flexible spending account options available.

• 401(k) retirement savings plan to support future financial security.

• Employee stock purchase plan for investment opportunities.

• Potential eligibility for bonuses based on performance.

• Options for remote work arrangements.