Senior Growth Marketing Manager, Commercial/Mid-Market

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and implement go-to-market initiatives for the Commercial and Mid-Market segments.

• Collaborate with product marketing to develop segment positioning, messaging, and targeting strategies.

• Work in alignment with sales leadership to define segment-specific priorities and approaches.

• Utilize field insights to inform the broader company segmentation and go-to-market strategy.

• Create account-based marketing programs focusing on both 1:1 and 1:Few engagements.

• Establish target account lists for ABM, along with engagement strategies and buying committee mapping.

• Collaborate with sales leadership on account selection and strategies for pipeline acceleration.

• Design tailored buying experiences and campaigns for key accounts.

• Oversee campaign planning and execution across various channels to enhance pipeline growth.

• Develop and launch integrated campaigns in partnership with marketing teams.

• Evaluate campaign performance against pipeline and revenue goals.

• Experiment and refine campaigns utilizing AI and data analytics.

• Ensure alignment of field marketing initiatives with overarching business objectives.

• Identify and activate opportunities for field engagement.

• Create and provide segment-specific resources, insights, and support for field sales teams.

⛳️ Requirements

• Minimum of 7 years of B2B marketing experience, particularly within enterprise B2B software/SaaS companies.

• Proven experience in revenue marketing, demand generation, field marketing, ABM, or segment marketing.

• Expertise in leveraging AI and automation to enhance and scale marketing processes, especially in campaign strategy, execution, personalization, or optimization.

• Demonstrated history of developing and executing go-to-market and campaign strategies with an emphasis on measurable business results.

• Strong emphasis on revenue and pipeline impact, linking marketing strategies to quantifiable business outcomes.

• Experience collaborating across functions with sales, product marketing, revenue operations, and marketing teams.

• Excellent analytical and executive communication abilities, capable of converting insights into actionable recommendations and presenting them to senior leadership.

• Experience in operating within matrixed global organizations across diverse market units, segments, or geographical regions (preferred).

• Familiarity with enterprise campaign orchestration and personalization across various channels and audiences (preferred).

🏝️ Benefits

• Flexible time off.

• 401k plan to assist in future savings.

• Comprehensive medical, dental, and vision coverage for full-time employees and their dependents.

• A parental leave program that includes options for a paid night nurse and a gradual return to work.

• Infertility and assisted reproductive services benefits.

• Employee referral bonuses.

• Availability of snacks and beverages in the office, along with enjoyable events for celebrations.

• Diversity and inclusion initiatives that support employee resource groups.