Director, Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and enhance a comprehensive demand generation strategy that encompasses paid, organic, ABM, and partner channels.

• Focus on engaging publishers, demand partners, and agency/brand buyers.

• Take ownership of pipeline targets by segment and provide monthly reports on progress.

• Collaborate with SDR/BDR leadership on lead scoring, routing, and follow-up processes.

• Manage OpenX’s discoverability through traditional search and LLMs.

• Monitor LLM referral traffic and its influence on the downstream pipeline.

• Execute AEO/GEO programs that involve structured data, schema markup, content architecture, and link-equity/page-age improvements.

• Assess OpenX’s share of voice in comparison to category competitors across LLM outputs.

• Work alongside content and communications teams to enhance the agent-legibility of OpenX.com and resource pages, as well as expand the video program.

• Design and uphold a revenue attribution model from initial contact to closed-won status.

• Manage HubSpot as the marketing automation and lead lifecycle platform.

• Collaborate with Salesforce administrators and Digital Ops on CRM/BI tracking and reporting initiatives.

• Provide ongoing reporting on pipeline influence, cost per opportunity, and channel ROI to executive leadership.

• Lead and nurture the digital operations and web development team.

• Establish priorities, maintain the operating rhythm, and manage performance and growth plans.

• Foster a culture focused on collaboration, scalability, continuous improvement, and business impact.

• Oversee the growth marketing budget, adjusting expenditures based on cost per opportunity and pipeline return.

⛳️ Requirements

• Over 10 years of experience in growth marketing, preferably within adtech, SaaS, or another B2B setting.

• Proficient understanding of HubSpot, including its AI functionalities, at an ownership level.

• Capability to effectively collaborate with the team managing Salesforce.

• Familiarity with a BI tool.

• Skill in constructing attribution logic.

• Practical experience with AEO/GEO/LLMO strategies, including executing programs to enhance brand visibility and citations in AI-generated responses.

• Solid understanding of structured data, schema, and site architecture and their impact on traditional SEO and LLM crawlability.

🏝️ Benefits

• Bonus

• Equity

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k)

• Equal employment opportunities