Senior Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead Rithum’s digital advertising strategy and implement performance marketing initiatives centered on B2B Google search engine marketing (PPC).

• Propel client acquisition, drive revenue growth, and meet ROI objectives.

• Oversee digital advertising campaigns from inception to completion, covering planning, implementation, execution, optimization, and performance evaluation.

• Execute and manage paid media strategies for PPC and display on a real-time bidding platform.

• Supervise and enhance advertising budgets.

• Formulate a paid-media content strategy in collaboration with the content team and/or agency.

• Handle daily responsibilities for Google Ads and other search-platform accounts.

• Track keyword bids, budget limits, impression share, quality score, audience lists, and essential account metrics.

• Generate extensive keyword lists that align with the overarching SEM strategy.

• Assess KPIs such as click-through rate, conversion rate, cost per acquisition, return on ad spend, and lifetime value.

• Perform A/B and multivariate testing on ad variations, messaging, and targeting parameters.

• Identify opportunities for optimization across audience targeting, ad creative, bidding strategies, and landing pages.

• Conduct in-depth analyses and propose enhancements to digital marketing strategies and tactics.

• Create digital marketing analytics dashboards and compile weekly, monthly, and quarterly reports and presentations.

• Collaborate with creative, product, and analytics teams.

• Maintain relationships with external agencies, vendors, and partners.

• Integrate AI into campaign planning, audience analysis, creative testing, and reporting.

• Share effective AI prompts and workflows across teams.

• Stay updated on growth marketing trends, best practices, and emerging technologies.

⛳️ Requirements

• 8+ years of experience in B2B Google search, digital advertising, growth marketing, or a related discipline, achieving measurable results against ROI targets.

• Expertise in digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant channels.

• Practical experience with Google Analytics, Google Tag Manager, and Facebook Business Manager.

• Proficient in using Excel, Salesforce, Looker Studio, Tableau, or Domo to derive business insights.

• Experience in measuring and monitoring brand search campaigns compared to non-brand search campaigns.

• Familiarity with AI tools such as ChatGPT, Microsoft Copilot, or Claude for tasks like research, communication, analysis, documentation, automation, workflow optimization, and decision-making.

• Up to 10% travel may be necessary.

• Preferred: 10+ years of experience in digital advertising, growth marketing, or a related area.

• Preferred: experience in a fast-growing SaaS or technology setting, with comprehensive knowledge of B2B client behaviors and growth marketing trends.

• Preferred: experience in creating targeted lists in Salesforce and utilizing 6sense.

• Preferred: analytical mindset with a focus on data-driven decision-making.

• Preferred: project management capabilities and the ability to juggle multiple projects simultaneously.

• Preferred: strong communication and cross-functional collaboration abilities.

• Preferred: creative problem-solving approach with a proven history of meeting or surpassing performance targets and KPIs.

🏝️ Benefits

• Medical, dental, and vision coverage with affordable health care plans and company HSA contributions, effective from Day 1.

• 6% 401(k) match.

• 20 days of Paid Time Off.

• 9 Company-Paid holidays.

• 2 paid floating holidays.

• 7 paid sick days.

• 2 Wellness days.

• 1 Paid Volunteer Day.

• PTO increases to 22 days after 3 years of service and 25 days after 5 years.

• 12 weeks of primary caregiver leave.

• 4 weeks of secondary caregiver leave.

• Accident, critical illness, and hospital indemnity insurance.

• Pet insurance.

• Legal assistance and identity theft insurance plans.

• Life insurance at 2x salary.

• Access to the Calm app.

• Employee Assistance Program.

• $65/month remote work stipend for internet.

• Culture and team-building activities.

• Tuition assistance.

• Opportunities for career development.

• Charitable contribution matching up to $250 per year.

• Discretionary bonus of 12% of annual base salary.

• Remote-first working environment.

• Industry-competitive compensation and comprehensive total rewards benefits.