Senior Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the digital advertising strategy and implement performance marketing initiatives centered on B2B Google search engine marketing (PPC).

• Oversee digital advertising campaigns from inception to completion, encompassing planning, execution, optimization, and performance evaluation.

• Implement and manage PPC and display media plans utilizing a real-time bidding platform.

• Supervise and optimize advertising budgets to enhance ROI.

• Formulate paid-media content strategies in collaboration with content teams and/or agencies.

• Administer Google Ads and other search engine platforms.

• Track keyword bids, budget limits, impression share, quality score, audience lists, and account performance metrics.

• Generate extensive keyword lists that align with the SEM strategy.

• Evaluate CTR, conversion rate, CPA, ROAS, and lifetime value, taking necessary actions to enhance performance.

• Conduct A/B and multivariate testing for ads, messaging, and targeting.

• Identify opportunities for optimization across targeting, creative approaches, bidding strategies, and landing pages.

• Carry out in-depth analyses and suggest enhancements for digital marketing efforts.

• Create analytics dashboards and compile weekly, monthly, and quarterly reports and presentations.

• Collaborate with creative, product, and analytics teams.

• Manage external agencies, vendors, and partners.

• Integrate AI into campaign planning, audience analysis, creative testing, and reporting processes.

• Stay updated on industry trends and apply innovative growth-marketing strategies.

⛳️ Requirements

• A minimum of 8 years of experience in B2B Google search, digital advertising, growth marketing, or a similar field, achieving measurable results against ROI objectives.

• Expertise in digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other pertinent channels.

• Practical experience with Google Analytics, Google Tag Manager, and Facebook Business Manager.

• Proficient in using Excel, Salesforce, Looker Studio, Tableau, or Domo for deriving business insights.

• Experience in assessing and tracking brand search keyword campaigns in relation to non-brand search campaigns.

• Familiarity with AI tools such as ChatGPT, Microsoft Copilot, or Claude for research, communication, analysis, documentation, automation, workflow optimization, and decision-making.

• Willingness to travel up to 10% as required.

🏝️ Benefits

• Medical, dental, and vision benefits with affordable healthcare plans and company HSA contributions, starting on Day 1.

• 6% 401(k) matching.

• 20 days of Paid Time Off.

• 9 Company-Paid holidays.

• 2 paid floating holidays.

• 7 paid sick days.

• 2 Wellness days.

• 1 Paid Volunteer Day.

• PTO increases to 22 days after 3 years of service and 25 days after 5 years.

• 12 weeks of primary caregiver leave.

• 4 weeks of secondary caregiver leave.

• Accident, critical illness, and hospital indemnity insurance.

• Pet insurance.

• Legal assistance and identity theft insurance plans.

• Life insurance equal to 2x salary.

• Access to the Calm app.

• Employee Assistance Program.

• $65/month remote work stipend for internet expenses.

• Culture and team-building initiatives.

• Tuition assistance.

• Opportunities for career development.

• Charitable contribution matching up to $250 per year.

• Discretionary bonus of 12% of annual base salary.

• Comprehensive benefits package and total rewards program.

• Remote-first working environment.

• Generous time off policies and wellness days.