Senior Growth Marketing Manager

This is a fully remote position, open to applicants in United States, +2 more countries.

📋 Description

• Take charge of the journey from paid click to a self-sustaining paying customer.

• Implement a structured and repeatable testing program for pricing, landing, and sign-up pages.

• Create, initiate, and evaluate website conversion experiments.

• Manage the performance of Google Ads as a key acquisition channel.

• Enhance cost-per-signup and cost-per-paid-subscription metrics.

• Identify issues between signup and the initial payment.

• Analyze reasons for prospective customer hesitance and design tests to boost conversion rates.

• Ensure clean and reliable GA4 and GTM implementations.

• Develop and maintain dashboards for visibility into signup-to-paid performance.

• Write and refine copy for paid advertisements and landing pages.

• Collaborate with Product and Design teams.

• Coordinate with a contractor or designer on Webflow development tasks.

⛳️ Requirements

• 5 to 8 years of experience in growth or performance marketing within a B2B SaaS company that features a genuine self-serve signup process.

• Experience acquired in-house rather than exclusively on the agency side.

• Practical experience managing Google Ads campaigns independently.

• Proven track record of executing campaigns and conducting page tests, along with detailed performance results.

• Proficiency in GA4 and GTM.

• Familiarity with product analytics tools such as Mixpanel or Amplitude.

• Strong skills in ad and landing page copywriting.

• Comfort in using Webflow or a similar CMS, or the ability to guide a contractor or designer managing the build.

• Valid work authorization to operate in the United States, Canada, or Ireland as applicable; Rebrandly does not provide work authorization sponsorship.

• Preferred: experience with a self-serve funnel partially supported by sales.

• Preferred: experience in designing or conducting pricing and packaging tests.

• Preferred: fluency in SQL and Metabase or similar BI tools.

🏝️ Benefits

• Unrestricted, flexible PTO.

• Birthday off as a floating holiday.

• Company-wide holiday closure during the week between December 25 and January 1.

• Medical, Dental, and Vision health insurance plans with a 90% company contribution towards premiums for both employees and their dependents.

• Supplemental company-paid Short-Term Disability (STD), Long-Term Disability (LTD), Life, and Accidental Death & Dismemberment (AD&D) Insurance.

• OneMedical membership.

• Talkspace access.

• Health Savings Account (HSA), Flexible Spending Account (FSA), and supplemental life insurance options.

• Roth and Traditional 401(k) plans with company matching.

• Budget for professional development to support ongoing learning.

• Fully remote work environment with flexible hours.

• Collaborative team culture that emphasizes significant autonomy and ownership.

• Opportunity to directly influence company growth and customer success.