Senior Growth Marketing Manager

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Develop and implement go-to-market strategies and integrated campaigns to enhance brand visibility and drive demand for Frontline’s complete range of services.

• Perform research on customers, market trends, and competitors to uncover buyer needs, market opportunities, buying triggers, and areas of differentiation.

• Identify target segments, buyer personas, customer journeys, campaign audiences, channel strategies, offers, and success metrics.

• Convert GTM strategy into actionable plans that encompass messaging, content, channels, timelines, budgets, and conversion pathways.

• Craft positioning statements, value propositions, campaign messaging, and narratives focused on law firm outcomes.

• Produce and oversee campaign content and collateral, which includes emails, landing pages, presentations, solution briefs, case studies, sales tools, thought leadership pieces, webinars, event materials, and digital advertising.

• Implement account-based marketing campaigns across various platforms such as paid search, social media, email, content, events, webinars, partner channels, and sales outreach.

• Lead and develop the SDR team by prioritizing tasks, aligning outreach efforts, setting performance expectations, tracking results, and refining prospecting strategies.

• Provide sales, SDR, and client experience teams with campaign briefs, messaging, content, target-account strategies, and follow-up plans.

• Oversee campaign timelines, deliverables, budgets, dependencies, and communication with stakeholders.

• Monitor campaign and funnel performance metrics, including engagement, lead generation, conversion rates, pipeline contributions, and channel effectiveness.

• Utilize performance data and market feedback to enhance audiences, messaging, offers, content, channels, and campaign execution.

• Keep updated on customer needs, competitive advancements, industry trends, and portfolio priorities.

⛳️ Requirements

• 8–12 or more years of experience in growth marketing, demand generation, product marketing, portfolio marketing, or go-to-market campaign management.

• Proven experience in developing and executing integrated B2B campaigns for technology, managed services, professional services, or complex offerings.

• Strong background in market research, segmentation, buyer journeys, positioning, messaging, campaign planning, and content development.

• Capability to translate business and GTM strategies into practical, executable marketing initiatives.

• Hands-on experience in creating campaign content, sales collateral, digital assets, and executive-level presentations.

• Experience in activating campaigns across paid, digital, content, event, partner, and sales channels.

• Excellent project management skills with the ability to coordinate multiple teams, stakeholders, and deliverables effectively.

• Experience utilizing campaign and pipeline data to assess performance and suggest improvements.

• Exceptional writing, communication, collaboration, and presentation skills.

• Experience in IT services, managed services, cybersecurity, or the legal sector is an advantage.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and training.

• Flexible work hours and remote working options.

• Generous paid time off and holiday leave.