Growth Lead

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and implement a comprehensive marketing strategy that encompasses paid advertisements, organic content, and landing pages.

• Take full responsibility for the entire marketing funnel—covering acquisition, activation, and retention.

• Strategize, execute, and enhance paid social campaigns on platforms like Meta, Google, and LinkedIn.

• Create and consistently apply a content strategy.

• Monitor and assess performance metrics, making adjustments based on data insights.

• Collaborate closely with the founders to achieve growth objectives.

⛳️ Requirements

• Proven experience in developing marketing strategies, preferably within a startup or scale-up environment.

• Exceptional copywriting abilities—capable of crafting LinkedIn posts, ad copy, and landing pages.

• Familiarity with performance-driven advertising and paid social campaigns across Meta, Google, and LinkedIn.

• Proficient in designing and executing a content strategy systematically.

• Ability to track effective strategies and iterate based on data—no reliance on instinct alone for marketing decisions.

• Basic understanding of SEO principles—knowledge of how organic traffic functions.

• Experience in e-commerce, Amazon FBA, or SaaS is a plus.

• Familiarity with marketing tools such as Google Analytics, Plausible, Ahrefs, or HubSpot is advantageous.

• Experience with video content or YouTube strategies is a nice to have.

• Multilingual marketing skills (German/English) are a plus.

• Background in affiliate or influencer marketing is a bonus.

• Ability to think in terms of marketing funnels rather than isolated campaigns.

• Strong skills in both writing and analytical thinking.

• Regular use of AI tools for copywriting, ideation, and scaling efforts.

• Enthusiasm for building initiatives from the ground up and contributing to the ProfitPath brand's development.

• A self-motivated learner who enjoys discovering new channels, formats, and growth strategies.

🏝️ Benefits

• A brand-new, comfortable office located in the heart of Sülz, Cologne.

• Direct collaboration with the founders, ensuring short communication lines and quick decision-making.

• Complete ownership of the entire marketing function.

• Budget and freedom to experiment and scale marketing channels.

• 30 days of vacation time.

• Latest MacBook Pro and any necessary equipment provided.

• €1,200 budget for remote work expenses.

• Membership for Urban Sports.

• Co-working space membership included.

• Team retreats held twice a year.

• A team that integrates AI as a fundamental part of daily operations.