Senior Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of CollaborateMD’s MQL and pipeline objectives, monitoring performance against quarterly benchmarks and adapting channel strategies and tactics as needed.

• Provide weekly and monthly analyses on funnel performance, expenditure efficiency, and testing outcomes, along with suggestions for scaling, adjusting, or discontinuing initiatives.

• Collaborate with RevOps on defining lead handoff protocols, lifecycle stages, and ensuring data quality standards.

• Manage paid search, paid social, display advertising, and remarketing strategies in coordination with external agency partners.

• Convert brand priorities, ICP definitions, and messaging into actionable briefs while overseeing agency efficiency and lead quality.

• Assess and experiment with new channels and campaign formats.

• Focus on AI-search and organic content clusters, approve content briefs and blogs, and manage keyword optimization for organic MQL impact.

• Design and implement cluster-based ABM and outbound initiatives in collaboration with Sales leadership.

• Create, enrich, and segment target account and contact lists for tailored outbound campaigns.

• Plan and execute customer expansion and cross-sell initiatives.

• Identify expansion segments and triggers, and develop targeted email, in-app, and sales-assist programs.

• Monitor marketing-generated expansion opportunities in Salesforce and provide reports on the expansion pipeline and conversion rates.

• Foster customer advocacy through reviews, testimonials, case studies, references, referrals, and customer-driven content.

• Implement go-to-market launches and manage CollaborateMD’s event strategy and lead follow-up.

• Develop and oversee partner marketing initiatives.

⛳️ Requirements

• 5+ years of experience in B2B SaaS or Health IT growth, demand generation, or performance marketing, preferably across various channels.

• Practical experience managing paid media programs and agency partnerships, demonstrating a history of enhancing efficiency and lead quality.

• Proven experience taking ownership of pipeline or MQL targets and reporting results to leadership.

• Familiarity or strong interest in ABM and outbound programs in collaboration with Sales.

• Working knowledge of tools such as Marketo, Unbounce, HubSpot, and Salesforce.

• Analytical mindset with a propensity for testing, measuring, and responding to results.

• Excellent communication skills and experience working collaboratively with Sales, Product Marketing, Brand, and RevOps teams.

• Comfort in utilizing AI tools as part of your daily workflow.

• Must be eligible to work in the United States without sponsorship.

• Experience in healthcare or SMB software is advantageous.

🏝️ Benefits

• Flexibility to work in your preferred environment—remote, in-office, or hybrid—within your country of employment.

• Ongoing investment in your professional growth and development.

• Immediate access to a comprehensive health and wellness benefits package, including an annual wellness stipend starting on Day 1.

• 401k plan featuring up to a 4% match with immediate vesting.

• Flexible and generous time-off policy (FTO).

• Employee Stock Purchase Program.