Senior Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of CollaborateMD’s MQL and pipeline objectives, monitoring performance against quarterly benchmarks and adjusting channel strategies to meet targets.

• Provide weekly and monthly updates on funnel performance, spending efficiency, and testing outcomes, along with recommendations for scaling, fixing, or discontinuing initiatives.

• Collaborate with RevOps to define lead handoff processes, lifecycle stages, and data quality standards.

• Manage the strategy for paid search, paid social, display, and remarketing in conjunction with the external paid agency and agency liaison.

• Convert brand priorities, ICP definitions, and messaging into briefs while ensuring the agency is held accountable for efficiency and lead quality.

• Experiment with and assess new channels and campaign formats.

• Focus on AI-search and organic content clusters in collaboration with the content team.

• Review and sanction content briefs and blogs to ensure product accuracy, brand alignment, and appropriate tone of voice.

• Supervise keyword optimization and retesting on crucial product pages, monitoring organic traffic and MQL effects.

• Design and implement a cluster-based ABM and outbound pilot alongside Sales leadership.

• Create, enhance, and segment target account and contact lists for tailored outbound campaigns.

• Report on outbound-sourced MQLs and conversion rates by cluster.

• Strategize and execute expansion and cross-sell campaigns for existing customers.

• Identify expansion segments and triggers, and develop targeted email, in-app, and sales-assist programs.

• Monitor marketing-generated expansion opportunities in Salesforce and report on expansion pipeline and conversion metrics.

• Foster customer advocacy by gathering reviews, testimonials, and case studies.

• Identify customers for references, referrals, and customer-led content initiatives.

• Coordinate go-to-market launches with Product Marketing.

• Oversee the event plan, including pre-event logistics and post-event lead follow-up.

• Develop and manage partner marketing initiatives.

⛳️ Requirements

• Minimum of 5 years of experience in B2B SaaS or Health IT growth, demand generation, or performance marketing, preferably across various channels.

• Practical experience in managing paid media programs and agency partnerships, with a proven record of enhancing efficiency and lead quality.

• Proven track record of owning pipeline or MQL targets and reporting results to leadership.

• Experience with or a strong interest in ABM and outbound programs in collaboration with Sales.

• Proficient in Marketo, Unbounce, HubSpot, and Salesforce.

• Analytical thinker with a commitment to testing, measuring, and acting on outcomes.

• Excellent communication skills and experience working collaboratively with Sales, Product Marketing, Brand, and RevOps teams.

• Comfortable incorporating AI tools into your daily tasks.

• Experience in healthcare or SMB software is advantageous.

• Must be eligible to work in the United States without sponsorship.

🏝️ Benefits

• Flexibility to work from anywhere within your country of employment – whether in-office, remote, or hybrid.

• Ongoing investment in your professional development.

• Immediate access on Day 1 to a comprehensive health and wellness benefits package, including an annual wellness stipend.

• 401k plan with up to a 4% match and immediate vesting.

• Flexible and generous (FTO) time-off policy.

• Employee Stock Purchase Program.