Senior Growth Marketing Manager

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Establish the acquisition strategy and growth roadmap for Joist.

• Create annual and quarterly growth plans across Web, iOS, and Android platforms.

• Prioritize investments based on their business impact, customer acquisition economics, and potential for long-term growth.

• Discover new ideas and opportunities to drive growth.

• Manage the performance of Joist’s multi-million-dollar acquisition budget across Paid Search, Paid Social, Display, Affiliate, App Store, and emerging channels.

• Collaborate with Paid Media to define strategies, allocate budgets, and measure success.

• Optimize the channel mix and investments based on performance metrics.

• Develop and oversee Joist’s experimentation roadmap.

• Prioritize tests related to acquisition, landing pages, messaging, onboarding, pricing, and conversion.

• Handle acquisition forecasting and planning.

• Work with Analytics on measurement, dashboards, and attribution.

• Leverage data to identify trends, clarify performance, and guide investments.

• Provide strategic direction for SEO and Growth Analytics.

• Partner with Product Marketing and Lifecycle Marketing on go-to-market strategies.

• Align teams around common goals and impactful work.

• Present growth performance, forecasts, and recommendations to senior leadership.

• Transform complex data into clear business insights.

• Represent Growth Marketing in planning, budgeting, and business reviews.

⛳️ Requirements

• 10+ years of experience in Growth, Performance, or Digital Marketing, preferably in SaaS, PLG, or subscription-based businesses.

• Proven track record in managing customer acquisition strategies and achieving measurable business outcomes.

• Experience handling substantial paid media investments ($10M+ preferred).

• Strong skills in forecasting, experimentation, and analytics.

• In-depth knowledge of Web, mobile, and app growth strategies.

• Experience in influencing cross-functional teams without direct management authority.

• Exceptional communication skills and executive presence.

• Ability to blend strategic thinking with hands-on execution.

• Experience in payments, fintech, or subscription businesses is preferred.

• Background in growing mobile apps and App Store Optimization (ASO) is preferred.

• Familiarity with lifecycle platforms such as Braze, Iterable, or Customer.io is preferred.

• Experience in a Product-Led Growth environment is preferred.

• Must be eligible to work without sponsorship.

🏝️ Benefits

• Flexibility to work from anywhere within your country of employment – whether in-office, remote, or hybrid.

• Comprehensive wellness benefits, including an annual wellness stipend.

• 3 weeks of vacation to start.

• A paid volunteer day of your choice.

• 2 floating holidays to celebrate any significant event for you.

• Employee Stock Purchase Program.

• Registered Retirement Savings Plan (RRSP) with a 4% company match.