Growth Marketing Manager

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Take charge of ClickGrow’s marketing strategy and its implementation.

• Oversee the marketing calendar, campaigns, testing priorities, and performance analytics across both paid and organic channels.

• Manage campaigns on Facebook and Instagram, including budgeting, audience targeting, retargeting, creative testing, and optimization efforts.

• Create and evaluate advertising concepts, copy, images, and video content.

• Suggest budget distribution and assess potential additional paid channels, such as Google Ads.

• Supervise ClickGrow’s social media presence and content calendar.

• Transform founder videos, product demonstrations, customer testimonials, and educational materials into marketing assets.

• Generate and publish posts, short videos, and various content types utilizing AI and creative tools.

• Spot and prioritize opportunities through SEO, partnerships, and referrals.

• Enhance lead nurturing, trial conversion, and reactivation campaigns.

• Create messaging for landing pages, including offers, headlines, and calls to action.

• Conduct experiments to boost visitor-to-trial and trial-to-paid conversion rates.

• Collaborate with product and development teams on technically supported adjustments.

• Keep a prioritized marketing plan with defined goals and deadlines.

• Monitor campaign expenditures, cost per trial, customer acquisition costs, conversion rates, and revenue from acquired customers.

• Review campaign tracking and facilitate necessary corrections.

• Provide weekly updates detailing results, insights, and suggested next steps.

• Analyze existing campaigns, content, email workflows, and acquisition funnels within the first 90 days.

• Establish performance baselines and deliver weekly reports.

• Develop a prioritized marketing plan and a consistent publishing schedule.

• Initiate ongoing creative and conversion tests.

• Enhance key email nurturing campaigns.

• Advise on what to scale, enhance, or discontinue based on performance outcomes.

⛳️ Requirements

• A minimum of 3 years of hands-on growth or digital marketing experience, with demonstrable results.

• Proven ability to personally manage and optimize Facebook and Instagram advertising.

• Practical experience in at least two other areas: email marketing, organic social/content, Google Ads, SEO, or conversion optimization.

• Experience in marketing to English-speaking audiences, ideally within the US market.

• Strong grasp of acquisition funnels, creative testing, segmentation, and marketing analytics.

• Familiarity with AI tools for copywriting, research, and creative production.

• Capability to create and modify marketing materials using Canva, CapCut, or similar platforms.

• Excellent organizational skills, attention to detail, and the ability to work independently.

• Located in Latin America.

• Access to a reliable computer, stable high-speed internet, and a suitable environment for Zoom meetings.

• Exceptional spoken and written English skills.

• Ability to refine AI-generated copy and creative outputs, correcting errors and ensuring natural, accurate English content.

• Full-time availability of 40 hours per week, Monday to Friday, from 9:00 AM to 5:30 PM US Eastern Time, including a 30-minute daily break.

🏝️ Benefits

• Fully remote position based in Latin America.

• Direct collaboration with the founder, influencing marketing strategies.

• Ownership of marketing efforts for an AI software company.

• Opportunity to utilize AI tools and experiment with ideas across multiple channels.

• Direct contribution to customer and revenue growth.

• Opportunities for professional and personal development.

• Work in a high-performing, team-oriented, and enjoyable environment.