Senior Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the development of audience segments within the licensed platform.

• Oversee audience traits, event taxonomy, identity resolution rules, and integration architecture with ESPs and downstream channels.

• Take ownership of the email marketing program from start to finish, encompassing campaign strategy, segmentation, automation flows, A/B testing cadence, and performance reporting.

• Implement and uphold data hygiene standards, CAN-SPAM, and other compliance protocols, along with unsubscribe/suppression management.

• Collaborate with the data team on subscriber data governance, focusing on collection, storage, and data flows.

• Align CDP data structures with the larger data roadmap and migration project.

• Drive an omnichannel strategy by synchronizing direct mail logistics with digital campaigns.

• Lead the adoption of AI automation across email and direct mail, which includes send-time optimization, predictive segmentation, A/B testing, and performance analytics.

• Manage reporting dashboards that link channel engagement to renewal rates and revenue contributions.

• Evaluate and suggest MarTech tools for channel expansion and automation maturity.

• Serve as the internal expert on email and CDP capabilities.

• Supervise one or more team members.

• Report directly to the Director of Growth Marketing.

• Collaborate with data, growth marketing, product, brand, and data automation teams.

⛳️ Requirements

• 6+ years of experience in email marketing, growth marketing, or marketing automation.

• Hands-on experience with a Customer Data Platform (CDP); Twilio Segment is preferred.

• Direct experience with a marketing automation platform, specifically Marketo or HubSpot; Klayvio, Customer.io, or similar tools are also acceptable.

• Ability to design and implement segmentation strategies utilizing first-party behavioral and transactional data.

• Strong understanding of CAN-SPAM and other privacy regulations.

• Knowledge of email deliverability best practices and list hygiene management.

• Experience working collaboratively with data engineering, analytics, and product teams.

• Familiarity with direct mail programs or exposure to omnichannel orchestration.

• Experience in a subscription or auto-renew business model.

• Active, hands-on experience using AI tools in a marketing workflow.

• Experience in a regulated or compliance-sensitive industry, such as healthcare, education, or financial services.

• Solid familiarity with Marketo.

• Must be able to work from home during core US business hours.

• Must reside in the United States.

• Must be legally authorized to work without sponsorship.

• Must be able to meet job requirements with or without reasonable accommodations.

• A cover letter is required.

🏝️ Benefits

• Full-time W2 position.

• Work from home flexibility.

• Company-provided MacBook.

• Internet stipend.

• 21 days of flexible PTO.

• Birthday leave.

• Holidays with flexible substitution options.

• ½ day Summer Fridays from Memorial Day to Labor Day.

• Comprehensive medical, dental, and vision group health insurance.

• Flexible spending accounts.

• 401k matching.

• Professional development budget.

• Robust wellness programs.

• Pet insurance.

• Travel opportunities for an all-company meeting and potentially once or twice per year for team or project meetings.