Senior Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement comprehensive demand generation campaigns across various channels including web, email, paid media, social platforms, programmatic advertising, account-based marketing (ABM) platforms, and events to drive qualified leads.

• Formulate account-based marketing strategies tailored to target segments by identifying personas, crafting messaging, and selecting appropriate channel mixes.

• Oversee campaign timelines, budgets, and deliverables by collaborating with cross-functional teams and external partners.

• Evaluate campaign performance metrics such as Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), pipeline contributions, conversion rates, and return on investment (ROI) to enhance program effectiveness.

• Work alongside Sales and Sales Development Representative (SDR) teams to synchronize lead qualification criteria, nurturing strategies, and follow-up processes for campaigns.

• Create audience segmentation and buyer personas informed by data insights, market research, and feedback from sales.

• Utilize marketing automation tools to construct, test, and refine nurture streams and scoring models.

• Collaborate with Product Marketing to enhance value propositions and maintain messaging consistency throughout campaigns.

• Compile and present performance reports to marketing and executive leadership, highlighting impact, insights, and actionable recommendations.

• Experiment with and iterate on creative components, offers, and channel strategies through structured testing methodologies.

• Ensure precise tracking and attribution for campaigns by upholding data integrity within CRM and marketing systems.

• Stay abreast of emerging digital marketing trends, tools, and best practices to boost program performance.

⛳️ Requirements

• 3–6 years of experience in demand generation within SaaS, financial technology, or marketing technology sectors, showcasing measurable contributions to pipeline and revenue enhancement.

• Bachelor’s degree in Marketing, Business, or a related discipline, or equivalent professional experience.

• Expertise in marketing automation platforms such as Salesforce Pardot or comparable tools.

• Proven experience in executing multi-channel digital and ABM campaigns.

• Strong analytical capabilities with the skill to interpret campaign performance and ROI metrics.

• Capacity to manage cross-functional projects and adhere to deadlines in a dynamic environment.

• Understanding of B2B buyer journeys and management of lead lifecycles.

• Experience working in collaboration with Sales and Revenue Operations teams.

• Excellent written and verbal communication skills.

• Background in banking technology, FinTech, or regulated industries.

• Familiarity with ABM platforms such as Terminus, Demandbase, or 6sense.

• Advanced skills in reporting and attribution modeling.

• Knowledge of budget forecasting and expenditure management.

• Experience mentoring junior marketing team members.

• Candidates must be eligible for full-time employment in the US.

🏝️ Benefits

• Remote-first work environment.

• Unlimited paid time off.

• 401(k) plan with employer matching.

• Commitment to a diverse and inclusive workplace.

• A fun and engaging company culture.