Senior Growth Marketing Manager – Acquisition

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee EverHealth’s relationship with external performance marketing agencies, including managing briefs, testing plans, and ensuring accountability for performance across paid search, paid social, display, SEO, and AEO.

• Convert product-line growth strategies into agency briefs, ideal customer profile (ICP) filters, campaign objectives, and expectations for optimization.

• Analyze and report on the efficiency of the agency-sourced pipeline, including cost per Marketing Qualified Lead (MQL) and Customer Acquisition Cost (CAC) by channel, while recommending budget allocations and channel mixes.

• Address agency performance issues promptly and keep the Head of Growth Marketing updated on significant changes in scope or results.

• Transform product strategies, launches, and messaging directions into coordinated cross-functional campaign execution.

• Collaborate with Brand, Growth, and Creative teams to ensure on-time campaign launches that resonate with brand voice and positioning.

• Maintain a consistent campaign calendar and operational rhythm across the EverHealth portfolio.

• Design and implement a signal-based Account-Based Marketing (ABM) and outbound acquisition strategy using intent data and ICP-based targeting.

• Develop outbound messaging and sequencing strategies in partnership with Sales and SDR leadership, ensuring alignment on targeting, timing, and lead handoff.

• Take ownership of and report on the Outbound MQL goal, continuously testing and refining targeting and messaging strategies.

• Collaborate with RevOps to define lead handoff processes and maintain data quality standards for outbound-sourced leads.

• Report directly to the Head of Growth Marketing while partnering with product-line growth owners, Brand & Product Marketing, RevOps, and Sales leadership.

⛳️ Requirements

• A minimum of 8 years of experience in B2B SaaS or Health IT growth, acquisition, or performance marketing, with proven experience managing relationships with external agencies.

• Demonstrated experience in developing or scaling ABM and/or outbound acquisition initiatives, incorporating ICP-based targeting, intent signals, and message/sequence design.

• Experience on the agency side (whether in-house or client-facing) is advantageous.

• Proven ability to coordinate cross-functional, multi-stakeholder campaigns involving brand, creative, and growth teams.

• Comfortable collaborating with Sales and RevOps on lead handoff, targeting alignment, and outbound performance metrics (such as connect rate, reply rate, and meeting set rate), without directly managing SDR teams.

• Familiarity with sales engagement platforms (e.g., Groove, Outreach, Salesloft) and essential marketing/sales systems (Salesforce, HubSpot); deep platform administration knowledge is not a requirement for this role.

• Excellent communication skills, with the capability to synthesize performance data into clear recommendations for brand and growth leadership.

• Ability to navigate ambiguity in a newly defined role, establishing processes and infrastructure from the ground up.

• Must be eligible to work in the United States without the need for sponsorship.

🏝️ Benefits

• Flexibility to work in the way that suits you best within your country of employment – whether in-office, remote, or hybrid.

• Ongoing investment in your professional development.

• Immediate access to a comprehensive health and wellness benefits package, including an annual wellness stipend.

• 401k plan with up to a 4% match and immediate vesting.

• Generous and flexible time-off policy (FTO).

• Employee Stock Purchase Program.