Senior Growth Marketer, Google & Meta Ads Specialist

This is a fully remote position, open to applicants in South Africa, +5 more countries.

📋 Description

• Create, manage, enhance, and scale high-intent Google Ads campaigns, utilizing Meta Ads as a supplementary channel.

• Design campaigns aimed at generating qualified inbound phone calls and leads.

• Assess campaign performance to pinpoint successful and underperforming campaigns, keywords, audiences, ads, and landing pages.

• Reduce wasteful spending and redirect budget towards profitable ventures.

• Discover new customer-intent perspectives, search possibilities, audiences, and campaign frameworks.

• Experiment with messaging, offers, targeting, keywords, creative elements, and landing-page strategies based on direct-response principles.

• Optimize campaigns in terms of CPA, CPL, conversion rate, lead quality, and overall acquisition economics.

• Oversee search-term data, conversion tracking, attribution, call tracking, and landing-page effectiveness.

• Initiate new campaigns and collaborate closely with leadership to penetrate new markets and industries.

• Gradually take on greater responsibility for advertising expenditures, managing targeting for at least $100k/month in Google Ads within 90 days.

• Make swift, data-driven decisions.

⛳️ Requirements

• A demonstrated history in Direct Response marketing with a comprehensive understanding of customer desires, intents, and purchasing behaviors.

• Advanced or expert-level proficiency in Google Ads.

• Solid experience with Meta Ads.

• Proven ability to generate leads and/or inbound phone calls through paid advertising channels.

• Measurable experience in optimizing campaigns based on commercial performance metrics such as CPA, CPL, ROAS, conversion rate, and lead quality.

• Highly analytical with the capability to convert campaign data into prompt, actionable insights.

• Experience in launching campaigns from the ground up, diagnosing poor performance, eliminating underperformers, and amplifying successful ones.

• Experience handling significant advertising budgets; managing $50k–$100k+ monthly in Google Ads is strongly preferred.

• Strong grasp of conversion tracking, attribution, call tracking, search-term analysis, budget allocation, A/B testing, and landing-page performance.

• Exceptional proficiency in written and spoken English.

• Availability to work strictly from 9 AM to 5 PM CST.

• Nice-to-have experience in home-service lead generation, including HVAC, plumbing, roofing, electrical, solar, restoration, pest control, landscaping, and remodeling.

• Nice-to-have experience in legal, insurance, financial services, healthcare, automotive, or real estate lead generation.

• Nice-to-have experience in a high-performance digital marketing or growth agency.

• Nice-to-have experience with pay-per-call campaigns.

• Nice-to-have experience managing over $100k/month in Google Ads expenditures.

• Nice-to-have proficiency in Slack.

🏝️ Benefits

• Fully Remote: Enjoy the flexibility of working from anywhere with international teams.

• Peer Community: Connect with high-achieving sales professionals within our network.

• Ongoing Support: Benefit from guidance provided by Huzzle both before and after placement.

• Tailored Compensation: Salaries vary based on client and candidate preferences — we will align you with options that suit your objectives.