Senior Growth Manager, Web Experience, CRO

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the website optimization strategy, concentrating on conversion rates, enrollments, and customer acquisition effectiveness.

• Enhance landing pages, navigation, discovery planning, pricing presentation, and overall enrollment experiences.

• Examine customer behavior and funnel performance to pinpoint friction points, abandonment issues, and growth opportunities.

• Execute website updates, landing page creations, and optimizations using Content Management Systems (CMS) and contemporary web tools.

• Develop and implement a structured Conversion Rate Optimization (CRO) program, which includes hypothesis creation, A/B testing, measurement, and iterative processes.

• Design and assess experiments focusing on messaging, Calls to Action (CTAs), forms, landing pages, and enrollment pathways.

• Utilize GA4, Google Tag Manager, BigQuery, and behavioral analytics to gain insights into performance and uncover potential opportunities.

• Collaborate with Analytics and Engineering teams to enhance event tracking, attribution, and measurement of experiments.

• Recognize and prioritize enhancements to site speed, mobile usability, Core Web Vitals, and overall technical website performance.

• Work alongside SEO teams and agencies to enhance site architecture, technical SEO, and visibility in both traditional and AI-driven search engines.

• Partner with Paid Media teams to refine campaign landing pages and enhance acquisition economics.

• Utilize AI and automation to expedite analysis, prototyping, testing, and execution processes.

• Collaborate with Growth, Design, Engineering, Analytics, and external agencies to implement improvements.

• Prioritize projects based on their expected business impact, required effort, and available resources.

• Set performance metrics and relay experiment outcomes, recommendations, and business implications to Marketing leadership.

⛳️ Requirements

• Over 7 years of experience in web growth, Conversion Rate Optimization (CRO), digital experience, growth product management, or a similar field.

• Demonstrated experience leading website optimization projects that boosted conversion rates, acquisition, or revenue.

• Strong practical experience in designing, executing, and analyzing A/B tests, including experimental methodologies and statistical concepts.

• Expertise in GA4, Google Tag Manager, and web analytics.

• Experience with SQL, BigQuery, or equivalent tools.

• Familiarity with CMS platforms like Contentful, Webflow, or WordPress, with the capability to independently implement website enhancements.

• Basic knowledge of HTML, CSS, JavaScript, and technical SEO.

• Experience with experimentation and behavioral analytics platforms such as Kameleoon, Optimizely, VWO, Amplitude, or Hotjar.

• Strong analytical abilities and business acumen.

• Capability to prioritize tasks based on quantifiable business impact.

• Understanding of SEO, AI-driven search, and modern AI tools for analysis and implementation.

• Proactive, hands-on approach with robust collaboration and communication skills across functions.

• Experience in sectors like consumer subscriptions, fintech, insurance, telecommunications, energy, marketplaces, or similar fields is a plus.

• Experience in optimizing multi-step purchasing, quoting, qualification, or enrollment processes is a plus.

• Previous experience working in lean teams and personally driving improvements is a plus.

🏝️ Benefits

• Performance-based rewards.

• Paid vacation.

• Comprehensive benefits package.

• Opportunities for professional development.

• Significant ownership of a vital growth channel.

• Direct impact on what is developed, tested, and launched.

• Cross-functional collaboration with teams in Growth, Product, Design, Engineering, Analytics, and Marketing.

• A friendly, transparent, collaborative, and innovative company culture.