Senior Growth Creative Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the strategy and operational framework for paid social creative.

• Examine customer behavior, audience requirements, competitor creativity, cultural trends, platform developments, and internal data to decide on the ads to be produced.

• Create concepts, messaging strategies, channel approaches, and testing frameworks for paid social creative.

• Manage ads from inception to launch, including brief creation, hooks, scripts, copywriting, visual direction, creator guidance, and final creative assessment.

• Oversee creative reporting and optimization; document insights, identify successful and underperforming ads, and refine the testing roadmap to achieve target iCAC.

• Define the creative strategy and direction for influencer and user-generated content (UGC).

• Collaborate with performance marketing, creative teams, influencers, UGC partners, internal stakeholders, and creators.

• Develop processes, standards, documentation, and AI-enhanced workflows to create a fast, efficient, and repeatable creative engine.

• Facilitate extensive creative testing during major campaign launches and ongoing acquisition efforts.

• Establish strategies, systems, and creative outputs as a senior individual contributor.

⛳️ Requirements

• Over 5 years of experience in performance creative, creative strategy, paid social, or a comparable role.

• A proven history of constructing high-volume creative testing engines that reliably generate successful concepts.

• Extensive experience in developing performance creative for Meta and TikTok.

• Familiarity with user-generated content (UGC), creator, and influencer-led advertising.

• Strong creative discernment across concepts, hooks, copy, scripts, visual direction, and production.

• A data-informed approach to creativity.

• Experience in building testing frameworks, evaluating performance, and documenting insights.

• A highly hands-on approach to work.

• Capability to create scalable systems.

• Skill in integrating AI into workflows.

• Ability to provide clear guidance to creative collaborators.

• Legally authorized to work in Canada.

• Nice to have: experience in producing high-quality UGC and comfort in front of the camera.

• Nice to have: skills in shooting and/or editing content.

🏝️ Benefits

• Comprehensive health benefits and life insurance.

• Long-term group savings plan with employer matching, offered through Wealthsimple for Business.

• 20 vacation days annually.

• 4 wellness days each year.

• Unlimited sick and mental health days every year.

• Opportunity to work outside of Canada for up to 90 days annually.

• Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS.

• Equity compensation for permanent staff members.

• Hybrid work environment with collaboration across North America.