Senior Group Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee and execute strategic marketing initiatives for the introduction and utilization of da Vinci General Surgery indications.

• Cultivate relationships with surgeon champions and key opinion leaders to foster procedure acceptance.

• Supervise Clinical Marketers assigned to specific subspecialties, offering guidance and facilitating their professional growth.

• Act as the subject matter expert in General Surgery, assessing European market trends, factors influencing adoption, and potential obstacles.

• Create market segmentation and gain insights into surgeons, medical practices, patient pathways, and clinical procedure stages.

• Craft and implement European marketing strategies, value propositions, tactics, and market initiatives with proven return on investment.

• Coordinate strategic efforts with European market and country marketing and sales leadership concerning procedure priorities.

• Collaborate with Training to establish standardized training pathways for surgeons.

• Partner with Clinical Affairs on publication strategies that encourage procedure acceptance.

• Specify marketing promotions and product requirements for new offerings in conjunction with European product marketing teams.

• Identify key surgeon opinion leaders and develop procedure guides and training materials for innovative procedures.

• Create marketing resources for sales, clinical, and capital initiatives to support procedure, product, quota, and system sales objectives.

• Establish a network of surgeon champions, proctors, course hosts, speakers, educators, case-observation centers, and executive key opinion leaders.

• Design and implement robotic clinical education programs and symposiums.

• Assist national and global Market Access teams with strategies focusing on cost-effectiveness and value.

• Develop and verify clinical and economic data.

• Collaborate with surgical and executive societies.

• Lead Intuitive's representation at European conferences, robotics symposiums, postgraduate courses, live surgical broadcasts, and trade exhibitions.

• Develop and execute initiatives for collaboration with European societies in training and education.

⛳️ Requirements

• Bachelor's degree in a life science or business-related field.

• MBA is preferred.

• 12+ years of experience, including a minimum of 7 years in Clinical/Product marketing within a therapeutic medical device organization.

• Experience in General Surgery is preferred.

• Strong background in Clinical, Surgical, and/or Operating Theatre environments is desired.

• 3+ years of proven management and talent development experience in training.

• Proficiency in English is required.

• Fluency in German and/or French is preferred.

• Established ability to convey procedure/product messages and create sales support to facilitate adoption.

• Demonstrated success in building clinical education and marketing programs to promote product/procedure growth.

• Experience in leading departmental and cross-functional projects and project teams in the medical device or related field.

• A strong history of steering strategic initiatives from inception to execution.

• Proven success in integrating business insights into comprehensive marketing strategies and plans.

• Exceptional verbal and written communication skills, alongside strong teamwork and interpersonal abilities across diverse stakeholders.

• Self-motivated individual capable of assuming leadership in an unstructured setting.

• Ability to manage projects, budgets, priorities, and multiple tasks efficiently.

• Proficient in the MS Office suite.

• Willingness to travel 60%; international travel is necessary.

🏝️ Benefits

• Flexible remote work arrangement, with onsite attendance expected upon request by leadership.

• Commitment to long-term growth and development.

• A workplace culture that values inclusivity and diversity.

• Opportunities for participation in clinical education programs, symposiums, postgraduate courses, live surgical broadcasts, and conferences.