Senior Google Ads Buyer, DTC eCommerce

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Take ownership of a portfolio of DTC and eCommerce accounts as a strategist, buyer, and primary point of contact for clients.

• Oversee monthly budgets that range from $5,000 to substantial six-figure amounts.

• Deliver presentations on results, strategies, and rationale directly to clients.

• Conduct audits on campaign and ad group structures, keywords, search terms, negative keywords, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking.

• Create Loom videos to walk through account audits.

• Manage brand and non-brand campaigns as distinct entities.

• Analyze and enhance PMax performance, distinguishing between branded and incremental volume.

• Review Google’s auto-applied recommendations, assets, and sitelinks for effectiveness.

• Ensure the cleanliness of the Merchant Center feed, including product titles, disapprovals, promotions, and the feed's impact on Shopping and PMax.

• Oversee tracking mechanisms across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks related to creative, offers, AOV, landing pages, checkout processes, and tracking.

• Develop landing pages, scripts, reporting, and other essential tools required by accounts.

• Optimize efforts towards NC-CPA and NC-ROAS utilizing attribution analysis and geo holdouts.

⛳️ Requirements

• Practical experience with Google Ads involving significant spending for DTC and eCommerce accounts.

• Proven track record of results related to CPA, ROAS, revenue, and implemented changes.

• Direct experience with Shopping and PMax, beyond just Search.

• Proficiency in Search, Shopping, PMax, Demand Generation, YouTube, Merchant Center, GA4, and GTM.

• An AI-native approach to work; current utilization of Claude or a similar tool as an operational resource.

• Capability to create and deploy landing pages using Claude or an equivalent platform.

• Excellent communication skills in native or near-native English.

• Ability to articulate ideas effectively, present recommendations persuasively, challenge client decisions, and proactively address issues.

• Availability to work during US Eastern business hours for client communications.

• Willingness to take charge of account performance throughout the sales funnel.

• Experience with Bing is a plus.

• Background in building or managing a Shopify store or running Meta with a budget is advantageous.

🏝️ Benefits

• Opportunity for remote work with global hiring.

• Flexible scheduling with no time clock requirements.

• Autonomy and trust from the outset.

• Rapid feedback cycle.

• Opportunities for professional advancement into senior strategy roles.

• Increased responsibilities based on performance metrics.

• Work with real brands and substantial budgets.

• Emphasis on aggressive testing and rapid learning.

• Influence the management of Google advertising across the agency.

• Strong team retention and cohesion.