Senior Google Ads Buyer, DTC eCommerce

This is a fully remote position, open to applicants in Serbia, +4 more countries.

📋 Description

• Take full ownership of a portfolio of DTC and eCommerce Google Ads accounts from start to finish

• Serve as the strategist, buyer, and primary point of contact for clients

• Oversee monthly budgets ranging from $5,000 to well over six figures

• Directly present results, strategies, and justifications to clients

• Conduct audits of campaign structures, ad groups, keywords, search terms, negatives, bidding strategies, impression share, feeds, landing pages, audiences, and conversion tracking

• Produce Loom recordings to provide walkthroughs of account audits

• Manage brand and non-brand campaigns as distinct entities

• Assess and optimize PMax for enhanced performance

• Review Google's auto-applied recommendations, assets, and sitelinks

• Ensure the hygiene of Merchant Center feeds, including product titles, disapprovals, promotions, Shopping, and PMax delivery

• Administer GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports

• Identify and resolve bottlenecks across creative assets, offers, AOV, landing pages, checkout processes, and tracking

• Develop landing pages, scripts, reporting tools, and other resources necessary for accounts

• Implement attribution strategies such as NC-CPA, NC-ROAS, geo holdouts, and brand-search tests

⛳️ Requirements

• Extensive hands-on experience with Google Ads, particularly with substantial spending on DTC and eCommerce accounts

• Proven track record of results related to CPA, ROAS, revenue, and the changes made to achieve these outcomes

• Specialized experience with Shopping and PMax campaigns, not limited to search

• Proficient in Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM

• AI-savvy; currently utilizing Claude or a similar tool in day-to-day work

• Capable of creating and launching a landing page using Claude or equivalent software

• Excellent communication skills in English, at a native or near-native level

• Ability to articulate thoughts clearly, advocate for ideas, address client concerns, and identify issues proactively

• Willingness to work during US Eastern business hours for client communications

• Bonus: Experience in building or managing a Shopify store or running Meta campaigns at scale

• Competence in managing strategy, buying, client interactions, feeds, tracking, landing pages, scripts, and reporting comprehensively

🏝️ Benefits

• Work with reputable brands and substantial budgets

• Enjoy trust and autonomy from day one

• Receive rapid feedback on your performance

• Opportunities for advancement into senior strategic roles

• Increased responsibilities based on your performance

• Flexibility to work remotely from any location

• Flexible working hours outside of US Eastern business hours

• No time-tracking; evaluated based on results delivered