Senior Google Ads Buyer, DTC eCommerce

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of a portfolio of DTC and eCommerce Google Ads accounts as a strategist, buyer, and primary client liaison.

• Oversee monthly budgets ranging from $5,000 to several six figures.

• Directly communicate results, strategies, and insights to clients.

• Evaluate campaign and ad group structures, keywords, search terms, negative keywords, bidding strategies, impression shares, feeds, landing pages, audiences, and conversion tracking.

• Develop Loom walkthroughs of account audits for clients.

• Differentiate between brand and non-brand performance and implement suitable bidding strategies.

• Analyze and manage Performance Max activities for both brand and non-brand campaigns.

• Review Google automation, auto-applied recommendations, assets, and sitelinks.

• Ensure Merchant Center feed cleanliness, including product titles, disapprovals, promotions, Shopping, and PMax delivery.

• Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve issues related to creative, offers, AOV, landing pages, checkout processes, and tracking.

• Utilize AI to create landing pages, scripts, reporting, and other tools.

• Conduct attribution analysis using NC-CPA, NC-ROAS, geo holdouts, and incrementality testing.

⛳️ Requirements

• Practical experience with Google Ads involving significant spending on DTC and eCommerce accounts.

• Proven results related to CPA, ROAS, revenue, and specific modifications implemented.

• Familiarity with Shopping and Performance Max, beyond just Search.

• Proficient in Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• AI-savvy; currently utilizing Claude or a similar tool in your workflow.

• Capability to build and deploy a landing page using Claude or an equivalent tool.

• Excellent communication skills in English, native or near-native proficiency.

• Ability to articulate ideas effectively, advocate for recommendations, challenge client decisions, and proactively address issues.

• Availability to work during US Eastern business hours for client communications.

• Experience with Bing is a plus.

• Familiarity with building or managing a Shopify store or running Meta at significant spending levels is advantageous.

• Competence in handling strategy, buying, client communication, auditing, tracking, feeds, landing pages, and diagnosing bottlenecks comprehensively.

🏝️ Benefits

• Significant influence over the management of Google Ads across the agency.

• Work with established brands and substantial budgets.

• Engage in aggressive testing and rapid learning opportunities.

• Enjoy trust and considerable autonomy from the very beginning.

• Receive quick feedback on your work.

• Potential for growth into senior strategy roles and increased responsibilities.

• Remote work flexibility; operate from anywhere in the world.

• Flexible daily schedule outside of US Eastern business hours; no time tracking required.