Senior Google Ads Buyer, DTC eCommerce

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of a portfolio of DTC accounts, acting as the strategist, buyer, and primary client contact.

• Oversee monthly budgets that range from $5,000 to well over six figures.

• Deliver results, strategies, and justifications directly to clients.

• Conduct audits of campaign and ad group structures, keywords, search terms, negative keywords, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking.

• Create Loom video walkthroughs for account audits.

• Manage brand and non-brand campaigns as distinct entities.

• Analyze and establish targets for PMax based on branded versus incremental volume.

• Audit Google automation, auto-applied recommendations, assets, and sitelinks.

• Ensure Merchant Center hygiene, including product titles, disapprovals, promotions, and the impact of feeds on Shopping/PMax.

• Oversee tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks related to creative, offers, AOV, landing pages, checkout, and tracking.

• Develop landing pages, scripts, reporting, and other solutions using AI tools.

• Engage directly with clients during US Eastern business hours.

• Optimize for NC-CPA and NC-ROAS by leveraging attribution analysis and geo holdouts.

⛳️ Requirements

• Proven hands-on experience with Google Ads, managing significant spending for DTC and eCommerce accounts.

• Track record of demonstrable results in CPA, ROAS, revenue, and implemented enhancements.

• Specific expertise in Shopping and PMax, not limited to just Search.

• Proficiency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• Experience with Bing is considered a plus.

• Comfortable using AI tools like Claude or equivalent in daily tasks.

• Capability to build and launch landing pages using Claude or similar tools.

• Excellent communication skills in native or near-native English.

• Ability to articulate thoughts clearly, advocate for ideas, challenge client decisions, and proactively identify issues.

• A skeptical, evidence-driven approach to performance metrics.

• Availability for client communications during US Eastern business hours.

• Ownership or operational experience with a Shopify store or experience in Meta advertising is advantageous.

• Capacity to manage strategy, buying, client communication, audits, feeds, tracking, bottleneck diagnosis, and solutions.

🏝️ Benefits

• Opportunity to work remotely from anywhere in the world.

• Flexible schedule with no time-tracking requirements.

• Autonomy and trust from the very beginning.

• Quick feedback cycle.

• Opportunities for professional advancement into senior strategy roles.

• Increased responsibilities based on performance outcomes.

• Work with real DTC and eCommerce brands that have substantial budgets.

• Engage in aggressive testing and rapid learning.

• Develop scalable frameworks.