Senior Google Ads Buyer, DTC eCommerce

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of a portfolio of DTC accounts as a strategist, buyer, and primary client liaison.

• Oversee monthly budgets that range from $5,000 to substantial six-figure amounts.

• Deliver presentations on results, strategies, and rationale directly to clients.

• Conduct audits on campaign and ad group structures, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking.

• Produce Loom walkthroughs for account audits.

• Differentiate between brand and non-brand performance in reporting.

• Analyze and establish targets for PMax based on branded versus incremental volume.

• Review Google’s auto-applied recommendations, assets, and sitelinks.

• Manage the hygiene of the Merchant Center feed, including product titles, disapprovals, promotions, and Shopping/PMax delivery.

• Oversee GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks related to creative, offers, AOV, landing pages, checkout, and tracking.

• Develop landing pages, scripts, and reports to eliminate account constraints.

• Collaborate with clients during US Eastern business hours as their primary point of contact.

⛳️ Requirements

• Practical experience with Google Ads, managing significant spend on DTC and eCommerce accounts.

• Proven track record of results involving CPA, ROAS, and revenue, including modifications made to achieve them.

• Specific expertise in Shopping and PMax, beyond just Search.

• Proficiency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• AI-native working methodology; currently utilizing Claude or a similar tool as part of daily tasks.

• Capability to create and deploy landing pages using Claude or a comparable tool.

• Native or near-native proficiency in English communication.

• Ability to articulate ideas clearly, advocate for recommendations, challenge ineffective strategies, and address issues proactively.

• Willingness to work during US Eastern business hours for client interactions.

• Bonus: experience in building or managing a Shopify store or running Meta at scale.

🏝️ Benefits

• Significant influence over the operational strategies of Google within the agency.

• Opportunity to work with authentic brands and substantial budgets.

• Commitment to aggressive testing and rapid learning.

• Trust and autonomy from the outset.

• Fast-paced feedback environment.

• Potential for advancement into senior strategy roles.

• Increased responsibilities and opportunities for growth based on performance.

• Strong team retention and support.