Senior Google Ads Buyer, DTC eCommerce

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take full ownership of a portfolio of DTC and eCommerce Google Ads accounts as a strategist, buyer, and primary client liaison.

• Oversee monthly budgets that range from $5,000 to several hundred thousand dollars.

• Directly present results, strategies, and insights to clients while being accountable for account performance.

• Conduct thorough audits of campaign and ad group structures, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking prior to implementing any changes.

• Develop Loom walkthroughs of account audits for clients.

• Manage brand and non-brand activities as distinct entities and provide separate reporting for each.

• Analyze Performance Max (PMax) results to differentiate between branded and incremental volume.

• Review Google automation aspects, such as auto-applied recommendations, assets, and sitelinks.

• Ensure the integrity of Merchant Center feed hygiene, including product titles, disapprovals, promotions, and the impact of feeds on Shopping and PMax delivery.

• Oversee tracking implementations across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks associated with creative, offers, average order value, landing pages, checkout processes, and tracking.

• Create landing pages, scripts, reports, and other necessary assets to eliminate account constraints.

• Optimize towards new-customer cost-per-acquisition (CPA) and new-customer return on ad spend (ROAS) through attribution analysis and geographic holdouts.

• Participate in client calls during US Eastern business hours.

⛳️ Requirements

• Practical experience with Google Ads, specifically with significant spending on DTC and eCommerce accounts.

• Proven results that can be articulated using metrics such as CPA, ROAS, and revenue, including the changes implemented to achieve these outcomes.

• Familiarity with Shopping and Performance Max (PMax), beyond just Search.

• Proficiency across Search, Shopping, PMax, Demand Generation, YouTube, Merchant Center, GA4, and GTM.

• Experience with Bing is considered a plus.

• An AI-native working approach; must currently utilize Claude or a similar tool as part of their workflow.

• Capability to create and deploy a landing page using Claude or a comparable tool.

• Native or near-native proficiency in English communication.

• Ability to clearly articulate ideas, sell recommendations, challenge client decisions, and proactively raise issues.

• Availability to work during US Eastern business hours for client interactions.

• Experience in managing a Shopify store or working with Meta advertising is advantageous.

• Demonstrated ability to work independently and take ownership of accounts and client relationships.

🏝️ Benefits

• Significant influence over the operation of Google across the agency.

• Engagement with genuine brands and substantial budgets.

• Opportunities for aggressive testing and rapid learning.

• Trust established from the very beginning.

• A high degree of autonomy.

• Prompt feedback.

• Potential for advancement into senior strategic roles.

• Increased responsibilities and career development based on individual performance.

• Remote work flexibility; the ability to live anywhere globally.

• Flexible scheduling outside of US Eastern business hours; no time tracking required.

• Evaluation based on output rather than hours worked.