Google Ads Media Buyer, Growth Strategist

This is a fully remote position, open to applicants in Dominican Republic.

📋 Description

• Take full ownership of a portfolio of DTC and eCommerce Google Ads accounts as a strategist, buyer, and primary client liaison.

• Oversee monthly budgets that vary from $5,000 to substantial six-figure amounts.

• Directly present results, strategies, and justifications to clients while being accountable for account performance.

• Conduct thorough audits of campaign and ad group structures, keywords, search terms, negative keywords, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking prior to implementing changes.

• Create Loom walkthroughs to demonstrate account audits to clients.

• Manage brand and non-brand campaigns as distinct entities and provide separate reports for each.

• Analyze Performance Max (PMax) outcomes and differentiate between branded and incremental volume.

• Regularly audit Google automation, auto-applied recommendations, assets, and sitelinks.

• Oversee Merchant Center feeds, product titles, disapprovals, promotions, and Shopping/PMax delivery.

• Handle tracking through GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks related to creative, offers, average order value (AOV), landing pages, checkout processes, and tracking.

• Develop landing pages, scripts, reporting, and other solutions utilizing AI tools.

• Optimize for NC-CPA and NC-ROAS through attribution analysis and geographic holdouts.

⛳️ Requirements

• Proven hands-on experience with Google Ads, managing significant budgets for DTC and eCommerce accounts.

• Track record of delivering measurable results related to CPA, ROAS, revenue, and optimization efforts.

• Specific expertise in Shopping and PMax campaigns, beyond just Search.

• Proficiency in Search, Shopping, PMax, Demand Generation, YouTube, Merchant Center, GA4, and GTM.

• AI-savvy work style; currently utilizing Claude or a similar tool in your workflow.

• Capability to create and deploy landing pages using Claude or an equivalent tool.

• Excellent communication skills in English, at a native or near-native level.

• Ability to articulate ideas clearly, advocate for recommendations, push back against ineffective strategies, and proactively identify issues.

• Willingness to work during US Eastern business hours to accommodate client calls.

• Healthy skepticism regarding reported performance metrics and a commitment to conducting holdouts.

• Experience with Bing advertising is a plus.

• Familiarity with building or managing a Shopify store is an added advantage.

• Experience with Meta advertising at a significant spend is beneficial.

🏝️ Benefits

• Remote work opportunities with global recruitment.

• Flexible schedule; no time-tracking requirements.

• Autonomy and trust from the outset.

• Quick feedback loops.

• Potential for advancement into senior strategy roles with increased responsibilities.

• Engage with real brands and manage substantial budgets.

• Emphasis on aggressive testing and rapid learning.

• Influence the management of Google operations across the agency.