Paid Search Specialist

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take charge of a portfolio of DTC and eCommerce Google accounts as a strategist, buyer, and primary point of contact for clients.

• Oversee budgets that range from $5,000 per month to well into six figures monthly.

• Deliver presentations of results, strategies, and justifications directly to clients.

• Conduct audits on campaign and ad group structures, keywords, search terms, negative keywords, bidding strategies, impression shares, feed health, landing pages, audiences, and conversion tracking.

• Produce Loom walkthroughs of account audits for clients.

• Differentiate between brand and non-brand performance and reporting.

• Analyze PMax brand and non-brand volume and establish appropriate targets.

• Review Google automation, auto-applied recommendations, assets, and sitelinks.

• Maintain Merchant Center hygiene, including product titles, disapprovals, promotions, and the impact of feeds on Shopping and PMax.

• Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks related to creative, offers, average order value, landing pages, checkout processes, and tracking.

• Develop landing pages, scripts, reporting, and other solutions utilizing AI tools.

• Optimize for NC-CPA and NC-ROAS through attribution analysis and geo holdouts.

⛳️ Requirements

• Practical experience with Google Ads, emphasizing significant spending on DTC and eCommerce accounts.

• Proven track record of results related to CPA, ROAS, revenue, and optimization modifications.

• Familiarity with Shopping and PMax, beyond just Search.

• Proficiency in Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• An AI-native mindset; currently utilizing Claude or a similar tool as a working resource.

• Capability to create and launch landing pages using Claude or a comparable tool.

• Excellent English communication skills, either native or near-native.

• Competence in articulating ideas clearly, advocating for recommendations, challenging client decisions, and proactively identifying issues.

• Availability to work during US Eastern business hours for client communications.

• Experience with Bing is a plus.

• Background in building or managing a Shopify store or operating Meta at scale is advantageous.

• Capability to comprehensively manage client accounts, relationships, audits, feeds, tracking, bottleneck identification, and solution development.

🏝️ Benefits

• Significant influence over the management of Google advertising across the agency.

• Opportunity to work with genuine brands and substantial budgets.

• Engaging in aggressive testing and rapid learning.

• Enjoy trust and autonomy from the outset.

• Receive prompt feedback.

• Potential for advancement into senior strategy roles with increased responsibilities.

• Long-term career growth prospects for high achievers.