Performance Marketing Specialist, Google Ads

This is a fully remote position, open to applicants in Spain.

📋 Description

• Take ownership of a portfolio of DTC and eCommerce Google Ads accounts, functioning as a strategist, buyer, and primary client liaison.

• Oversee monthly budgets that range from $5,000 to several hundred thousand dollars.

• Deliver presentations on results, strategies, and justifications directly to clients while being accountable for account performance.

• Conduct audits on campaign and ad group structures, keywords, search terms, negative keywords, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking.

• Create Loom videos to provide clients with walkthroughs of account audits.

• Manage brand and non-brand activities as distinct entities.

• Analyze and enhance Performance Max for improved results and separation between brand and non-brand efforts.

• Review Google automation, auto-applied recommendations, assets, and sitelinks.

• Maintain Merchant Center hygiene, including product titles, disapprovals, promotions, and the impact of feeds on Shopping and PMax.

• Oversee tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks related to creative, offers, AOV, landing pages, checkout processes, and tracking implementations.

• Develop landing pages, scripts, reporting mechanisms, and other necessary tools for account management.

• Utilize AI tools to create and implement solutions.

• Justify attribution decisions utilizing NC-CPA, NC-ROAS, geo holdouts, and incrementality analysis.

⛳️ Requirements

• Hands-on experience with Google Ads featuring significant spending on DTC and eCommerce accounts.

• Proven results related to CPA, ROAS, revenue, and specific modifications made.

• Direct experience with Shopping and Performance Max, in addition to Search.

• Proficient in Search, Shopping, PMax, Demand Generation, YouTube, Merchant Center, GA4, and GTM.

• AI-native working style; already utilizing Claude or similar tools in your workflow.

• Capability to create and deploy landing pages using Claude or comparable tools.

• Excellent English communication skills, either at a native level or nearly so.

• Ability to articulate thoughts clearly, advocate for ideas, challenge ineffective strategies, and proactively address issues.

• A critical mindset regarding performance metrics and readiness to conduct holdouts.

• Availability to work during US Eastern business hours for client communications.

• Willingness to take full ownership of accounts and resolve issues across feeds, creatives, offers, AOV, landing pages, checkout processes, and tracking.

• Experience with Bing is a plus.

• Background in building or managing a Shopify store is an advantage.

• Experience with Meta advertising at scale is a bonus.

🏝️ Benefits

• Significant influence over the management of Google initiatives within the agency.

• Opportunity to work with reputable brands and substantial budgets.

• Emphasis on aggressive testing and quick learning.

• Trust and considerable autonomy from the outset.

• Rapid feedback loops.

• Potential for career advancement into senior strategy roles with increased responsibilities.

• Opportunities for long-term growth tied to performance outcomes.

• Remote work flexibility on a global scale.

• Flexible schedule; no strict time tracking, allowing for personal organization throughout the day.