Google Ads Media Buyer – Growth Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Manage a portfolio of DTC and eCommerce Google Ads accounts from start to finish, with monthly budgets ranging from $5k to several six figures.

• Act as the strategist, media buyer, account manager, and primary point of contact for clients.

• Present results, strategies, and justifications to clients, while defending strategic choices.

• Conduct audits on campaign and ad group structures, keywords, search terms, negatives, bidding strategies, impression share, feeds, landing pages, audiences, and conversion tracking.

• Create Loom video walkthroughs of account audits for clients.

• Differentiate between brand and non-brand performance, managing them as separate entities.

• Analyze PMax performance to identify branded versus incremental volume.

• Review and manage Google's auto-applied recommendations, assets, and sitelinks.

• Ensure the cleanliness of Merchant Center, including product titles, disapprovals, promotions, and the impact of feeds on Shopping and PMax.

• Oversee GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks related to creative elements, offers, AOV, landing pages, checkout processes, and tracking.

• Develop landing pages, scripts, reporting tools, and other necessary assets for accounts.

• Employ attribution methods such as NC-CPA, NC-ROAS, geo holdouts, and incrementality testing.

⛳️ Requirements

• Practical experience with Google Ads involving substantial spending on DTC and eCommerce accounts.

• Proven results in CPA, ROAS, revenue generation, and specific optimization adjustments.

• Familiarity with Shopping and PMax, in addition to Search.

• Proficiency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• An AI-native mindset; currently using tools like Claude or similar in daily operations.

• Capability to create and implement landing pages using Claude or equivalent tools.

• Native or nearly-native English communication skills.

• Ability to articulate thoughts clearly, advocate for ideas, push back with clients, and identify problems early.

• Willingness to work during US Eastern business hours for client interactions.

• Bonus: experience in building or managing a Shopify store or running Meta at scale.

• Proficiency in owning strategy, buying, client communication, auditing, tracking, feeds, landing pages, scripts, and reporting comprehensively.

🏝️ Benefits

• Significant influence over Google operations within the agency.

• Engage with real brands and handle substantial budgets.

• Opportunity for aggressive testing and swift learning.

• Trust and considerable autonomy from the outset.

• Quick feedback loops.

• Pathways to advance into senior strategy roles and take on increased responsibilities.

• Remote work opportunities with global hiring.

• Flexible scheduling; no strict time tracking, evaluated based on output.

• Client calls during US Eastern business hours, with the remainder of the day being flexible.