PPC Marketing Specialist

This is a fully remote position, open to applicants in Spain, +1 more country.

📋 Description

• Take ownership of a portfolio of DTC accounts as a strategist, buyer, and primary client contact.

• Oversee Google Ads budgets ranging from $5k per month to well over six figures monthly.

• Directly present outcomes, strategies, and justifications to clients.

• Conduct audits on campaign and ad group structures, keywords, search terms, negative keywords, bidding strategies, impression shares, feed health, landing pages, audiences, and conversion tracking.

• Create Loom video walkthroughs of account audits.

• Manage brand and non-brand campaigns as distinct entities.

• Analyze and establish targets for Performance Max based on incremental CAC and the volume of branded versus non-branded traffic.

• Review Google automation processes, auto-applied recommendations, assets, and sitelinks.

• Ensure the hygiene of Merchant Center feeds, including product titles, disapprovals, promotions, and the feed's impact on Shopping and Performance Max.

• Oversee GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks in creative content, offers, average order value (AOV), landing pages, checkout processes, and tracking.

• Develop landing pages, scripts, reports, and other solutions utilizing AI tools.

• Take full responsibility for Google accounts from start to finish and advocate for performance decisions.

⛳️ Requirements

• Hands-on experience with Google Ads involving substantial expenditures in DTC and eCommerce accounts.

• Proven track record of results relating to CPA, ROAS, revenue, and executed changes.

• Familiarity with Shopping and Performance Max, in addition to Search.

• Proficiency across Search, Shopping, Performance Max, Demand Generation, YouTube, Merchant Center, GA4, and GTM.

• AI-savvy; must currently utilize Claude or a similar AI tool as part of the workflow.

• Capability to create and launch a landing page using Claude or an equivalent tool.

• Excellent English communication skills, either native or near-native.

• Ability to clearly articulate ideas, advocate recommendations, challenge clients when necessary, and escalate issues promptly.

• Availability to work during US Eastern business hours for client interactions.

• Bonus: experience in building or managing a Shopify store.

• Bonus: experience in running Meta campaigns with significant spend.

• Experience with Bing is a plus.

🏝️ Benefits

• Opportunity for remote work with a global hiring policy.

• Flexible scheduling with no time clock requirements.

• Autonomy and trust granted from day one.

• Quick feedback on performance.

• Opportunities for growth into senior strategy roles and increased responsibilities based on performance.

• Engage with real brands and substantial budgets.

• Emphasis on aggressive testing and rapid learning.

• Influence over the operational approach to Google across the agency.