Google Ads Media Buyer, Growth Strategist

This is a fully remote position, open to applicants in Turkey, +2 more countries.

📋 Description

• Take full ownership of a portfolio of DTC and eCommerce Google Ads accounts from start to finish.

• Serve as the strategist, media buyer, and primary point of contact for clients.

• Oversee monthly budgets ranging from $5,000 to several six figures.

• Deliver presentations on results, strategies, and rationale directly to clients.

• Conduct audits of campaign and ad group structures, keywords, search terms, negatives, bidding strategies, impression shares, feeds, landing pages, audiences, and conversion tracking.

• Create Loom walkthroughs to illustrate account audits.

• Distinguish between brand and non-brand performance and manage each accordingly.

• Analyze PMax brand performance against incremental volume.

• Review Google automation, auto-applied recommendations, assets, and sitelinks.

• Maintain Merchant Center hygiene, including product titles, disapprovals, promotions, Shopping, and PMax delivery.

• Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks in creative, offers, average order value, landing pages, checkout processes, and tracking.

• Develop and deploy landing pages, scripts, and reporting tools.

• Optimize for NC-CPA and NC-ROAS through attribution analysis and geographic holdouts.

• Engage with clients during US Eastern business hours.

⛳️ Requirements

• Proven hands-on experience with Google Ads, particularly with significant spending on DTC and eCommerce accounts.

• Documented success in achieving CPA, ROAS, revenue growth, and optimization initiatives.

• Familiarity with Shopping and PMax, beyond just Search capabilities.

• Proficient across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• AI-savvy; currently utilizing Claude or a similar tool in daily operations.

• Competence in building and deploying landing pages using Claude or an equivalent platform.

• Native or near-native proficiency in English communication.

• Capability to articulate thoughts clearly, advocate for ideas, challenge client decisions, and address issues proactively.

• Availability to work US Eastern business hours for client interactions.

• Willingness to take ownership of account strategy, client relationships, tracking, feeds, landing pages, and issue resolution.

• Experience with Bing is a plus.

• Knowledge of building or managing a Shopify store or running Meta campaigns at a significant spend is advantageous.

🏝️ Benefits

• Opportunity for remote work with global hiring.

• Flexible work schedule; no mandatory time tracking.

• Empowerment and trust from the outset.

• Quick feedback loops.

• Pathways for advancement into senior strategy roles and increased responsibilities.

• Engage with real brands and substantial budgets.

• Emphasis on aggressive testing and rapid learning.

• Influence over Google Ads operations across the agency.