Senior Global Partner Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Report directly to the Senior Director of Growth Marketing with a dotted-line reporting structure to the VP of Global Partnerships.

• Collaborate and align with leaders in global partnerships, marketing, sales, and ecosystem partners.

• Develop and take ownership of the global partner marketing strategy and annual plan.

• Design customized co-marketing initiatives and integrated plans for key partners.

• Publicize partner announcements through press releases, social media, blogs, and co-created content.

• Organize and implement joint co-marketing campaigns, including content, webinars, events, and paid initiatives.

• Oversee the utilization of external market development funds, manage internal allocations, approvals, and track ROI.

• Tailor global partner campaigns for regional execution alongside field marketing teams across North America and EMEA.

• Evaluate campaign performance against pipeline and revenue objectives.

• Maintain consistent branding and co-marketing standards globally.

• Develop messaging and targeting strategies in collaboration with partners and product marketing.

• Produce co-branded materials, joint case studies, sales enablement tools, and campaign toolkits.

• Coordinate partner participation in corporate, third-party, regional field events, and partner summits.

• Manage the end-to-end execution of joint webinars and virtual events.

• Monitor partner-sourced and partner-influenced pipeline, MDF, and program ROI.

• Oversee the partner marketing budget and calendar for North America and EMEA.

• Experiment with and enhance campaigns utilizing AI and data analytics.

⛳️ Requirements

• 5–8 years of experience in marketing, including at least 3 years focused on partner, channel, or alliance marketing.

• Proven experience supporting organizations catering to global, enterprise, and mid-market clients.

• Background in a B2B SaaS or technology company.

• Demonstrated success in managing global or multi-region marketing programs across different time zones and cultures.

• Familiarity with technology alliances, channel/reseller networks, and systems integrator/consulting partners.

• Practical experience in managing MDF and co-op marketing initiatives.

• Strong skills in project management.

• Exceptional written and verbal communication abilities.

• Proficient in CRM and marketing automation systems, such as Salesforce and Marketo.

• Strong analytical capabilities and executive communication skills.

• Ability to convert insights into actionable recommendations and present them to senior leadership.

🏝️ Benefits

• Flexible time off.

• 401k program to assist in future savings.

• Comprehensive medical, dental, and vision coverage for full-time employees and their dependents.

• Parental leave program that includes options for a paid night nurse and a gradual return to work.

• Infertility/assisted reproductive services benefit.

• Employee referral bonuses.

• Complimentary snacks and beverages in the office, along with engaging events to celebrate.

• Diversity and inclusion initiatives that support employee resource groups.