Senior Global Marketing Manager, Women's Health

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Lead the worldwide marketing strategy for the Women's Health portfolio, encompassing HPV, Cytology, and Digital Cytology.

• Develop and implement global commercialization plans, product launch strategies, and market activation initiatives.

• Collaborate with regional and local teams to translate the global strategy into execution that is relevant to the market.

• Generate insights related to the market, customers, and competition to inform portfolio strategy, segmentation, messaging, and investment priorities.

• Create positioning and value propositions tailored for customers, clinicians, laboratories, and health systems.

• Engage key opinion leaders, customers, and internal stakeholders to validate market insights and identify growth opportunities.

• Shape and support integrated marketing campaigns along with demand generation initiatives.

• Develop sales enablement tools, content, and training resources.

• Monitor the performance of marketing programs and commercialization efforts, optimizing execution and return on investment.

• Collaborate with Product Management, R&D, Regulatory, Medical and Scientific Affairs, Regional Marketing, and Commercial teams.

• Support lifecycle management and strategic planning for the Women's Health portfolio.

• Act as a strategic marketing leader, connecting portfolio strategy, market development, and commercial execution.

⛳️ Requirements

• A bachelor's degree in marketing, business, life sciences, or a related field is required.

• An MBA or advanced degree is preferred.

• Significant experience in global marketing, product marketing, product management, or related commercial leadership roles within diagnostics, medical devices, life sciences, or highly technical healthcare markets.

• Proven track record of developing global marketing strategies, leading product launches, and driving adoption in complex, regulated environments.

• Strong strategic thinking and analytical skills.

• Ability to convert market dynamics, customer insights, and performance data into actionable business decisions.

• Excellent communication and influencing abilities.

• Capability to engage with technical, commercial, and executive audiences.

• Demonstrated ability to work across regions, cultures, and cross-functional teams within a global matrixed organization.

• Experience in women's health, cervical cancer screening, HPV, cytology, digital pathology, or related diagnostic categories is highly preferred.

• Experience in supporting global portfolio strategy and commercialization in regulated healthcare markets is preferred.

• Willingness to travel domestically and internationally up to 30%.

🏝️ Benefits

• Comprehensive Total Rewards program.

• Opportunities for reward and recognition.

• Competitive compensation and benefits programs.

• Flexible workplace arrangements for remote or field-based positions, as applicable.

• Opportunities for learning, growth, and development.

• Support for work-life balance.

• Equal Opportunity Employer.