Senior Global Marketing Manager, Antibody

This is a fully remote position, open to applicants in Arizona, +20 more states.

📋 Description

• Propel the growth and adoption of the molecular diagnostics portfolio focused on transplant and clinical diagnostic applications.

• Discover untapped market segments, formulate expansion strategies, and establish evidence-based frameworks for adoption.

• Craft market narratives and initiate campaigns that convert scientific and clinical value into demand generation initiatives.

• Collaborate with Medical Affairs, MSLs, HEOR/MAVE, and regional teams to identify evidence requirements.

• Develop clinical education strategies and activation playbooks tailored for regional needs.

• Produce compliant content across digital platforms, video, email, and sales enablement channels.

• Lead integrated campaigns from strategy formulation to execution.

• Assess campaign performance and refine results to meet revenue objectives.

• Accelerate the adoption of diagnostic technologies aimed at enhancing transplant patient outcomes on a global scale.

⛳️ Requirements

• Advanced Degree with 6 years of experience, or a Bachelor's Degree with 8 years of experience in product marketing within molecular diagnostics, IVD, genomics, or clinical diagnostics sectors.

• Preferred educational backgrounds include Life Sciences, Molecular Biology, Immunology, Marketing, or related disciplines.

• Proven expertise in market creation, segmentation analysis, and long-term strategic planning.

• Capability to assess markets and pinpoint growth segments.

• Proficient in identifying barriers to adoption and formulating strategies to address them within clinical and diagnostic markets.

• Experienced in collaborating with Medical Affairs, MSLs, HEOR, or clinical teams to develop evidence roadmaps and clinical validation strategies.

• Demonstrated ability to build scalable frameworks and market activation playbooks across diverse regulatory landscapes.

• Proven success in global product launches and campaign management, facilitating effective sales enablement handoffs.

• Expertise in storytelling and content creation across various formats including long-form, short-form, digital, video, and email channels.

• Solid understanding of customer journey marketing and integrated demand generation aligned with revenue targets.

• Skilled in crafting compliant, non-promotional clinical education and market-conditioning content.

• Experience with molecular diagnostics technologies such as NGS, PCR, and genotyping, as well as transplant diagnostics applications like HLA and histocompatibility is preferred.

• Strong analytical capabilities for interpreting scientific and technology trends and recognizing competitive market opportunities.

• Ability to convert complex scientific and clinical concepts into commercial value propositions.

• Advanced proficiency in digital marketing tools, platforms, and emerging techniques such as generative AI and answer engine optimization.

• Exceptional project management and performance measurement skills.

• Outstanding communication and presentation abilities.

• Willingness to travel internationally up to 25–30% of the time.

• Proficiency in English is required; additional languages are a plus.

• Must be legally authorized to work in the United States without sponsorship.

• Must successfully complete a comprehensive background check, including drug screening.

🏝️ Benefits

• Variable annual bonus based on performance results at the company, team, and/or individual level.

• Comprehensive national medical and dental plans.

• National vision plan that includes health incentive programs.

• Employee assistance and family support initiatives.

• Commuter benefits available.

• Tuition reimbursement options.

• A minimum of 120 hours of paid time off (PTO).

• 10 paid holidays each year.

• Paid parental leave: 3 weeks for bonding and 8 weeks for caregiver leave.

• Coverage for accident and life insurance.

• Short-term and long-term disability protection.

• 401(k) retirement savings plan in the U.S.

• Employee Stock Purchase Plan (ESPP) with company stock available at a discounted rate.

• Fully remote work arrangement is offered.