Senior Global Marketing Director

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Oversee the development and management of the Zinpro brand on a global scale.

• Maintain consistent messaging, positioning, and market presence across various regions and customer interactions.

• Enhance Zinpro’s reputation through strategic communication, thought leadership, customer engagement, and market influence.

• Generate and utilize customer insights, segmentation strategies, and market intelligence.

• Advocate for customer experience across all marketing channels.

• Manage the global social media strategy and content framework.

• Create and implement growth strategies to expand market opportunities and bolster competitive positioning.

• Work collaboratively with Sales, R&D, Technical Services, and Business Leadership to bring innovative opportunities to market.

• Lead strategic planning efforts and align marketing initiatives with corporate growth goals.

• Conduct market evaluations to identify opportunities for portfolio optimization, innovation, and market expansion.

• Collaborate on global go-to-market strategies and commercialization plans for new products, services, and customer solutions.

• Assess emerging technologies, including artificial intelligence and analytics, to enhance engagement, performance, efficiency, and decision-making.

• Set and track KPIs for marketing effectiveness, brand health, customer engagement, commercial impact, and return on marketing investment.

• Lead and motivate a global marketing team.

• Make strategic, operational, and resource decisions that support business growth.

• Develop, mentor, and retain a high-performing global marketing team.

• Influence enterprise priorities through effective communication, business acumen, and collaborative leadership.

• Promote synergy across global, regional, and functional teams.

• Provide strategic direction for global employee communications.

• Guide strategic planning processes to align resources and initiatives with business objectives.

• Travel for global meetings, customer visits, and internal gatherings.

⛳️ Requirements

• Bachelor’s degree in marketing, business administration, animal science, or a related field.

• At least 12 years of progressive experience in marketing, business strategy, commercialization, brand management, or business leadership roles.

• Proven success in leading global marketing organizations and driving business growth through strategic planning and execution.

• Demonstrated experience in brand building, developing growth strategies, and leading innovation initiatives that yield measurable business outcomes.

• Experience working alongside executive leadership to formulate and implement long-term business strategies.

• Strong history of developing high-performing teams and marketing capabilities.

• Background in working across global markets and facilitating cross-functional collaboration in complex business settings.

• Experience in developing thought leadership and reputation-building initiatives in global markets.

• Proven track record of leading strategic projects from inception to execution while delivering measurable business results.

• Experience in leading organizational change, capability development, or business transformation projects.

• Familiarity with emerging artificial intelligence technologies and their application in marketing strategy, customer engagement, content creation, market intelligence, and performance enhancement.

• Ability to work remotely within Zinpro’s global footprint.

• Willingness to travel approximately 25%.

• Preferred: Master’s degree in business administration, marketing, animal science, or a related field.

• Preferred: Experience in animal nutrition, livestock production, animal health, agriculture, food production, or related sectors.

• Preferred: Experience leading organizations through significant transformation, growth, market expansion, or business integration initiatives.

• Preferred: Experience utilizing data, analytics, marketing technology platforms, AI-driven tools, or digital marketing capabilities to enhance business performance.

• Occasional evening and weekend work may be necessary.

🏝️ Benefits

• 100% employer-paid healthcare.

• Generous paid time off.

• Education assistance.

• Retirement planning.

• 401(k).

• Disability insurance.

• Long-term care insurance.

• Travel assistance.

• Fitness reimbursement.

• Gift matching.

• Bonus eligibility.

• Ability to work remotely.