Director of Marketing Insights, Analytics, Strategy

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Lead comprehensive marketing performance analysis and insight strategies across campaigns, channels, and initiatives for four Aspen One brands.

• Design, define, manage, and standardize frameworks for analytics and insights, including KPI structures and success metrics.

• Convert intricate data into actionable insights and strategic recommendations for senior and executive stakeholders.

• Regularly communicate insights and strategy recommendations to executive leadership.

• Collaborate with Data and Digital Engineering teams on models addressing long consideration cycles, seasonality, and cross-brand guest journeys.

• Identify opportunities for optimization of marketing spend, targeting, and channel mix.

• Support first-party data and unified guest identity initiatives by implementing connected measurement frameworks.

• Translate marketing insights and KPI frameworks into quarterly, annual, and multi-year business planning.

• Develop and oversee strategic planning models that link performance trends, spending, and conversion assumptions to anticipated outcomes.

• Quantify gaps to target and necessary investments.

• Contribute to tactical planning, investment decisions, annual budgets, in-season budget cycles, and multi-year investment commitments.

• Act as the central point of contact for marketing performance evaluation and investment planning across the portfolio.

• Partner with Finance and Operations on budget allocation, cost tracking, and performance measurement.

• Design and lead recurring executive business reviews focused on performance, risks, and investment priorities.

• Foster alignment across the decentralized, multi-brand organization.

• Perform additional duties as assigned.

⛳️ Requirements

• Bachelor’s degree in marketing, Business, Analytics, or a related field, or equivalent experience in lieu of a degree.

• 7 years of experience in marketing analytics, growth marketing, performance measurement, or a related area.

• Proven experience in translating insights into long-term business planning and strategy.

• Experience in leading people or matrixed teams.

• Strong analytical skills with large, complex datasets spanning multiple business systems.

• Experience in defining KPIs and establishing reporting frameworks across various marketing channels and brands.

• Proven ability to translate performance and demand data into investment recommendations, business cases, and strategic plans for senior and executive stakeholders.

• Proficient in SQL and Excel.

• Proficient in Tableau and PowerPoint.

• Excellent communication skills and experience in delivering presentations at the executive level.

• Experience in hospitality, travel, resort, retail, or another multi-brand consumer business with lengthy booking or consideration cycles.

• Familiarity with data modeling methodologies for seasonal, multi-touchpoint guest journeys.

• Experience in constructing investment or scenario models for multi-year budget and resource-allocation recommendations.

• Strong storytelling abilities for complex analyses aimed at executive audiences.

• Capacity to function effectively in ambiguous environments and build processes from the ground up.

• Ability to navigate centralized functions and autonomous business units.

• Experience contributing to annual and long-range business planning in collaboration with Finance and executive leadership.

• Ability to stand, type, and sit at a desk/computer for the majority of the work shift.

• Ability to perform essential functions with or without reasonable accommodation.

🏝️ Benefits

• Health, Dental, and Vision Insurance Programs.

• Flexible Spending Account Programs.

• Life Insurance Programs.

• Paid Time Off Programs.

• Paid Leave Programs.

• 401(k) Savings Plan.

• Employee Ski Pass and Dependent Ski Passes.

• Additional company perks.

• Eligibility for bonuses.