Director of Marketing – Advertising, Rewards

This is a fully remote position, open to applicants in California.

📋 Description

• Collaborate in the development and execution of a cohesive go-to-market strategy for the Advertising & Rewards portfolio, which includes Xsolla Ads, Rewards, Xsolla Choice, Xsolla ID+, and Backpack.

• Convert strategic goals into effective positioning, messaging, launch timelines, and quantifiable GTM results.

• Offer expertise in narrative development, competitive positioning, and content strategy.

• Create the narrative, messaging, and marketing plan to support the expansion of Xsolla Ads into brand and agency sales.

• Collaborate on Xsolla’s strategic branding initiative and implement new positioning strategies.

• Manage the cross-product narrative encompassing Choice, ID+, Backpack, Rewards, and Ads.

• Develop messaging frameworks, value propositions, and key proof points tailored for each audience.

• Transform positioning into presentations, one-pagers, case studies, demand stories, web and landing page copy, and event narratives.

• Provide BD and sales teams with necessary assets, communication strategies, and competitive positioning information.

• Create audience- and persona-specific demand stories for both gaming and non-gaming ideal customer profiles (ICPs).

• Oversee the marketing operating model, including campaign intake, prioritization, GTM documentation, and necessary approvals.

• Maintain GTM calendars and manage coordinated launch and event schedules; identify trends, risks, and optimization opportunities to report to the VP of Marketing.

• Collaborate with product, growth, design, BD, legal, finance, and central marketing teams to ensure launches are consistent with brand image and timelines.

• Work alongside the central Xsolla marketing team to align campaigns with brand standards and the broader GTM strategy.

⛳️ Requirements

• 7–8 years of experience in marketing or go-to-market roles, with a proven history of managing product launches and positioning comprehensively.

• Expertise in positioning, messaging, and narrative construction.

• Experience in launching products to both B2B and B2C audiences, targeting multiple ICPs (developers, marketers, brand advertisers).

• Strong cross-functional leadership skills within a matrixed organization.

• Exceptional written communication abilities.

• Familiarity with Web3, on-chain technology, identity and zero-party data, ad tech, and loyalty programs.

• Highly organized and self-motivated; capable of managing several concurrent launches.

• A collaborative team player who is comfortable engaging with product, creative, growth, BD, and sales stakeholders.

• Experience in the gaming sector or related industries is preferred.

• Background in ad tech, programmatic advertising, or loyalty and rewards programs is preferred.

• Experience in Web3, cryptocurrency, or identity and privacy marketing is preferred.

• Familiarity with establishing sales enablement for a new or newly formed sales team is preferred.

• Experience in B2B SaaS go-to-market strategy is preferred.

• Successful completion of criminal history, employment, and education verification background checks.

🏝️ Benefits

• 100% company-covered medical, dental, and vision insurance plans.

• Unlimited Flexible Time Off policy.

• Customized career roadmap for each employee.

• Opportunities for professional development through training and educational programs.