Head of Marketing – TRUCE AI Video Telematics

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Take responsibility for the marketing-generated pipeline and qualified opportunities within the AI video telematics sector.

• Lead the creation and implementation of the marketing and brand development strategy.

• Evaluate and enhance lead-generation efficiency by employing innovative and resourceful methods tailored for a startup marketing budget.

• Organize and manage both in-person and virtual industry events, including selecting shows, conducting pre-event outreach, coordinating on-site meetings, following up, and reporting on pipeline metrics.

• Enhance digital marketing efforts, including web, social media, AI search/answer-engine optimization, email campaigns, and other initiatives.

• Manage partner marketing efforts, including co-marketing initiatives, enablement, and joint events with go-to-market partners.

• Create marketing content and campaigns leveraging cutting-edge AI technologies.

• Supervise market-facing systems, such as CRM, marketing automation tools, and website management.

• Engage with the go-to-market leadership team and collaborate closely with market-facing teams.

• Manage marketing contractors and service providers effectively.

• Report directly to the Head of Commercial Solutions.

⛳️ Requirements

• 5–8 years of experience in B2B technology marketing.

• At least 3 years of experience managing a pipeline or sourced revenue target with proven outcomes.

• Proven experience in managing event marketing as a key channel.

• Demonstrated success in optimizing digital marketing campaigns using advanced AI tools.

• Practical experience with CRM systems and marketing automation platforms.

• Familiarity with both organic and paid social media strategies.

• Experience in AI search/answer-engine optimization.

• Knowledge of inbound web marketing techniques.

• Proficient in analyzing funnel and campaign performance data.

• Willingness to travel approximately 30% during the event season.

• Experience in an early or growth-stage startup environment is a significant advantage.

• Background in telematics, dash cameras, fleet management software, or field service software is highly desirable.

🏝️ Benefits

• Competitive base salary.

• Bonus opportunities.

• Meaningful equity.