Head of Marketing – Growth

This is a fully remote position, open to applicants in Germany.

📋 Description

• Accountable for driving the brand’s future growth, revenue, and marketing effectiveness.

• Position STUR as a premium, emotionally resonant brand.

• Oversee various performance marketing channels.

• Collaborate with the co-founders to enhance and consistently implement the marketing strategy.

• Develop and establish scalable processes and organizational structures.

• Lead a team of three, with plans for long-term expansion.

• Facilitate the individual growth of team members.

• Implement the strategy alongside the team, agencies, and freelancers through targeted campaigns.

• Manage Meta Ads, Google Ads, CRM, and influencer marketing initiatives.

• Supervise testing and continually optimize conversion rates.

• Make informed, data-driven decisions.

• Further enhance reporting and KPI frameworks.

• Derive actionable insights from data analyses.

⛳️ Requirements

• Several years of robust professional experience in online marketing within rapidly growing e-commerce firms.

• Extensive expertise in managing the entire marketing funnel.

• Proven experience in building a premium D2C brand with high average order values (AOVs).

• Revenue responsibility in the eight-figure range or higher.

• Experience in building, leading, and nurturing teams for the long term.

• Willingness to actively manage campaigns across both paid and organic channels.

• Strong appreciation for creative elements as a key performance driver.

• Creativity and a solid grasp of branding principles.

• Familiarity with data analysis and attribution tools, along with an understanding of their limitations.

• Knowledge of tools such as Klar.

• Passion for contemporary cuisine and enjoyment in cooking.

• Alignment with iconic, sustainable, and functional Made-in-Germany products.

• Fluency in both written and spoken German.

• Conversational proficiency in English.

🏝️ Benefits

• Apple hardware provided.

• 30 days of paid vacation.

• A dedicated professional development budget for personal use.

• Family-friendly working hours.

• Trust-based working hours.

• Flexibility to work from home.

• 100% remote work options available.

• Regular in-person meetings held in Berlin.

• Deutschlandticket public transport pass.

• Subsidized Urban Sports membership.

• Corporate benefits.

• Enjoy delicious food in the office every day.

• Participate in culinary team events.