Senior Global Marketing Director

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Oversee the global development and management of the Zinpro brand.

• Ensure uniform positioning, messaging, and market presence across various regions and customer interactions.

• Enhance Zinpro’s reputation through strategic communication, thought leadership, customer engagement, and market influence.

• Direct customer insights, segmentation strategies, and market intelligence to inform business decisions and innovation priorities.

• Advocate for exceptional customer experience across all marketing touchpoints.

• Manage Zinpro’s worldwide social media strategy and content framework.

• Formulate and implement growth strategies that broaden market opportunities and enhance competitive positioning.

• Collaborate with Sales, R&D, Technical Services, and Business Leadership to bring innovation opportunities to market.

• Lead strategic planning efforts and align marketing objectives with corporate growth goals.

• Conduct market evaluations and identify opportunities for portfolio optimization, innovation, and market expansion.

• Partner on global go-to-market strategies and commercialization plans for new products, services, and customer solutions.

• Assess emerging technologies, including artificial intelligence and analytics, to enhance engagement, performance, efficiency, and decision-making.

• Promote innovation, experimentation, learning, and continuous improvement within the marketing organization.

• Establish and monitor KPIs for marketing effectiveness, brand health, customer engagement, commercial impact, and return on marketing investment.

• Inspire and lead a global marketing team.

• Cultivate, mentor, and retain a high-performing global marketing team.

• Shape enterprise priorities through effective communication, business acumen, and collaborative leadership.

• Encourage alignment across global, regional, and functional teams.

• Provide strategic guidance for global employee communications.

⛳️ Requirements

• Bachelor’s degree in marketing, business administration, animal science, or a related field.

• At least 12 years of progressive experience in marketing, business strategy, commercialization, brand management, or business leadership roles.

• Proven track record of successfully leading global marketing organizations and driving business growth through strategic planning and implementation.

• Demonstrated experience in building brands, developing growth strategies, and spearheading innovation initiatives that yield measurable business results.

• Experience collaborating with executive leadership to formulate and execute long-term business strategies.

• Strong history of developing high-performing teams and enhancing marketing capabilities.

• Experience operating across global markets and leading cross-functional collaboration in complex business settings.

• Background in developing thought leadership and reputation-building programs in international markets.

• Proven ability to lead strategic initiatives from conception to execution, delivering quantifiable business results.

• Experience overseeing organizational change, capability development, or business transformation initiatives.

• Familiarity with emerging artificial intelligence technologies and their application in marketing strategy, customer engagement, content development, market intelligence, and performance optimization.

• Capability to work remotely within Zinpro’s global operations.

• Willingness to travel approximately 25% of the time.

• Preferred: Master’s degree in business administration, marketing, animal science, or a related field.

• Preferred experience in animal nutrition, livestock production, animal health, agriculture, food production, or related industries.

• Preferred experience leading organizations through significant transformation, growth, market expansion, or business integration initiatives.

• Preferred experience utilizing data, analytics, marketing technology platforms, AI-enabled tools, or digital marketing capabilities.

🏝️ Benefits

• 100% employer-paid healthcare.

• Generous paid time off.

• Education assistance.

• Retirement planning.

• 401(k).

• Disability insurance.

• Long-term care insurance.

• Travel assistance.

• Fitness reimbursement.

• Gift matching.

• Bonus eligibility.