Senior Director, Marketing Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Report directly to the Chief Data & Analytics Officer

• Achieve business objectives through testing, measurement, insights, and advanced analytics

• Collaborate effectively with Marketing and Product leaders in a highly matrixed environment

• Act as the primary liaison for shared Data & Analytics goals with Marketing and Product teams

• Contribute to budget management, shared business objectives, and strategic planning

• Assist in the development of the Learning Agenda and influence the company's data, AI strategies, and technology roadmap

• Develop data-driven strategies, insights, and recommendations that align with business goals

• Lead the creation of learning agendas, test-and-learn frameworks, performance evaluations, and actionable conclusions

• Supervise analyst direct reports while guiding data scientists, BI and data engineers, and PMO leaders through discovery, development, prototyping, and scaling initiatives

• Integrate data collection, ensure data quality, and translate advanced analytics outputs into practical applications

• Utilize data mining techniques to extract actionable business insights

• Establish and implement data governance processes and policies

• Enhance and maintain data integrity, accuracy, and quality

• Oversee the development of machine learning models alongside the data science team

• Collaborate with Technology, data engineering, data science, and business intelligence teams to construct scalable data infrastructure that supports AI readiness

• Identify and leverage third-party data sources to improve analytics capabilities

• Lead high-level presentations and strategic discussions with executives

• Perform additional duties as assigned

⛳️ Requirements

• Bachelor’s degree in computer science, Economics, Information Systems, Statistics, Operations Research, Applied Math, or a related field, or equivalent work experience

• MBA or Master's in Applied Data Analytics preferred, but not mandatory

• Over 7 years of experience utilizing analytics and statistical methods to generate business value in Marketing and Sales, with a preference for experience in subscription-based companies, agencies, or consulting

• More than 7 years of experience managing the development of learning agendas and measurement protocols

• At least 5 years of experience in data science, data analytics, web analytics, and marketing analytics

• Proficient in SQL and Python

• Experience overseeing data scientists in the development, deployment, and operationalization of statistical models within a production environment

• Strong influencing skills and the ability to communicate effectively through written and oral storytelling, with proven experience interacting with business leaders

• A positive, collaborative attitude and a hands-on style, with a background in fast-paced environments

• Capability to assess processes and drive continuous improvement

🏝️ Benefits

• Competitive salary and performance-based incentives

• Comprehensive health and wellness benefits

• Opportunities for professional development and career growth

• Flexible work arrangements and a supportive team culture