Senior Global Market Development Manager, Bioprocessing Product Commercialization

This is a fully remote position, open to applicants in California, +11 more states.

📋 Description

• Spearhead the development and implementation of a global go-to-market strategy for both existing and new product launches.

• Generate technical documentation for designated product lines.

• Discover opportunities to enhance product adoption, market presence, and exceed market growth expectations.

• Examine product lines and market segments to pinpoint unmet needs, process obstacles, purchasing hurdles, and emerging trends.

• Convert market, customer, competitive, and performance insights into practical marketing strategies.

• Collaborate with Product Management, Application Engineering, and marketing teams to establish positioning and customer confidence evidence.

• Develop marketing strategies to broaden reach, advance demand, facilitate commercial conversion, and encourage adoption.

• Implement go-to-market strategies across content, digital platforms, marketing automation, events, channels, and performance measurement.

• Engage with regional market development and commercial teams to integrate regional requirements, empower sellers, and ensure customer follow-up.

• Utilize AI and performance insights for planning, content creation, optimization, and decision-making.

• Oversee marketing investments within defined budget, planning, and governance frameworks.

⛳️ Requirements

• Advanced Degree with a minimum of 6 years of experience, or a Bachelor's Degree with at least 8 years of experience in marketing within the life sciences, biotechnology, diagnostics, or pharmaceutical sectors.

• Preferred academic backgrounds include Life Sciences (Biology, Molecular Biology, Genetics, Biochemistry) or Marketing/Business.

• Proven track record in developing and executing multi-channel marketing campaigns and strategic initiatives.

• Strong analytical capabilities with the ability to extract insights from market data and campaign metrics.

• Exceptional strategic thinking skills, capable of optimizing campaigns based on performance metrics.

• Results-driven, with a history of achieving objectives.

• Excellence in project management, with the ability to lead complex marketing projects in a matrixed environment.

• Established ability to cultivate relationships and collaborate effectively across global teams.

• Exceptional written and verbal communication skills, including proficiency in executive-level presentations.

• Experience in crafting effective content and messaging across both digital and traditional channels.

• Proficient in marketing analytics tools and relevant software platforms.

• Expertise in budget management and assessing marketing ROI.

• Experience in managing relationships with agencies and external partners.

• Willingness to travel 10-15% of the time.

🏝️ Benefits

• A selection of national medical and dental plans, along with a national vision plan, including health incentive programs.

• Employee assistance and family support initiatives, which include commuter benefits and tuition reimbursement.

• At least 120 hours of paid time off (PTO).

• 10 paid holidays each year.

• Paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave).

• Accident and life insurance coverage.

• Short- and long-term disability benefits in accordance with company policy.

• Competitive 401(k) U.S. retirement savings plan.

• Employees’ Stock Purchase Plan (ESPP) allowing the opportunity to purchase company stock at a discounted rate.

• Fully remote work arrangement.