Senior Global Market Development Manager, Bioprocessing Filtration Applications

This is a fully remote position, open to applicants in California, +8 more states.

📋 Description

• Oversee the formulation and implementation of global go-to-market strategies, including the creation of technical content, for designated bioprocessing market segments.

• Recognize opportunities to enhance portfolio adoption, market penetration, and growth that exceeds market averages.

• Cultivate a comprehensive understanding of customer workflows, unmet needs, process challenges, purchasing obstacles, and emerging trends.

• Convert insights from market, customer, competitive analysis, and performance data into prioritized customer segments, workflow opportunities, unique positioning, value propositions, and growth strategies.

• Establish marketing strategies to broaden reach, advance demand, support regional marketing and commercial conversions, and encourage adoption.

• Collaborate with Marketing Centers of Excellence across content creation, digital marketing, marketing automation, events, channels, and measurement.

• Collaborate with Regional Market Development and Commercial teams to integrate regional necessities, empower sellers, and ensure market execution and customer follow-up.

• Utilize AI and performance insights for planning, content development, optimization, and decision-making while upholding scientific accuracy and quality standards.

• Oversee marketing investments within the defined budget, planning, and governance frameworks.

⛳️ Requirements

• Advanced degree with 6 years of experience, or a Bachelor's degree with 8 years of experience in marketing within the life sciences, biotechnology, diagnostics, or pharmaceutical sectors.

• Preferred areas of study include Life Sciences (Biology, Molecular Biology, Genetics, Biochemistry) and/or Marketing/Business.

• Proven success in developing and executing multi-channel marketing campaigns and strategic initiatives.

• Experience in creating effective content and messaging for both digital and traditional channels.

• Strong analytical capabilities with the ability to extract insights from market data and campaign metrics.

• Excellent strategic thinking skills and the ability to optimize campaigns based on performance metrics.

• Capacity to foster relationships and lead complex marketing initiatives in a matrixed environment.

• Exceptional written and verbal communication skills, including proficiency in executive-level presentations.

• Competence with marketing analytics tools and relevant software platforms.

• Expertise in budget management and evaluating marketing ROI.

• Results-driven with a history of achieving objectives.

• Experience managing partnerships with agencies and external collaborators.

• Willingness to travel 10-15% of the time.

• This position is remote and available for applicants in the USA or EMEA (internals only).

🏝️ Benefits

• A selection of national medical and dental plans, as well as a national vision plan, including health incentive programs.

• Employee assistance and family support initiatives, including commuter benefits and tuition reimbursement.

• Minimum of 120 hours of paid time off (PTO).

• 10 paid holidays each year.

• Paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave).

• Accident and life insurance coverage.

• Short- and long-term disability benefits in accordance with company policy.

• Competitive 401(k) retirement savings plan in the U.S.

• Employee Stock Purchase Plan (ESPP) offering opportunities to buy company stock at a discounted rate.

• Variable annual bonus based on company, team, and/or individual performance outcomes.

• Fully remote work arrangement.