Senior Franchise Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, enhance, and expand a repeatable pre-opening marketing framework that facilitates 2–4 franchise launches each month.

• Develop launch playbooks, schedules, checklists, reports, budgets, and marketing materials that ensure standardized successful openings.

• Collaborate with Creative, Brand, Growth, CRM, PR, and Operations teams to produce localized marketing assets, campaigns, and launch assistance.

• Advise franchisees on local marketing strategies including community partnerships, PR, influencer outreach, paid media, social media, CRM, grassroots marketing, and events.

• Mentor franchise owners through launch milestones while offering strategic guidance that fosters accountability and consistent execution.

• Create scalable training materials such as guides, webinars, and onboarding resources that empower franchisees to implement local marketing independently.

• Develop standardized hiring resources to assist franchisees in recruiting and onboarding local marketing or community engagement personnel prior to opening.

• Identify and oversee regional marketing vendors, PR agencies, and influencer partners capable of supporting multiple markets concurrently.

• Evaluate launch performance across bookings, revenue, partnerships, media coverage, reviews, and guest acquisition, utilizing insights to refine future openings.

⛳️ Requirements

• Over 5 years of experience in fields such as franchise, regional, retail, hospitality, restaurant, entertainment, or experiential marketing.

• Background in supporting new store openings, grand openings, or local market launches that yield measurable business outcomes.

• Demonstrated ability to influence franchisees, operators, or multi-unit business owners without direct authority.

• Strong project management capabilities with the proficiency to oversee multiple launches at once.

• Familiarity with local marketing channels including partnerships, PR, influencers, paid media, CRM, community engagement, and grassroots marketing.

• Exceptional communication skills, executive presence, and relationship-building abilities.

• Willingness to travel frequently to aid new market launches.

🏝️ Benefits

• 4% 401k match

• Significant equity grants in a rapidly growing organization

• Robust medical benefits

• Full remote work from any of our currently approved US states

• Monthly internet & phone stipend