Senior Field Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement regional field marketing strategies for North America that align with commercial goals and business objectives.

• Create integrated campaigns that incorporate digital marketing, events, content, ABM, and partner marketing.

• Work closely with Sales leadership to pinpoint target accounts, market opportunities, and campaign focuses.

• Adapt global marketing efforts to meet regional market demands while ensuring brand consistency.

• Enhance marketing initiatives for demand generation, pipeline development, and ROI optimization.

• Provide guidance to regional Sales, Client Partners, and Industry leaders, aiding in the conversion of MQLs to closed-won business.

• Assist in executive engagement programs and strategic client initiatives.

• Contribute to global campaigns, ABM efforts, and best practices in global marketing.

• Oversee campaign execution, target-account alignment, regional messaging, content modification, and lead transfer to Sales.

• Manage BANT-verified lead handover, follow-up assistance, and lead-quality reporting.

• Spearhead account selection, ABM activation, and customized content creation.

• Organize and implement global, regional, partner, industry, roundtable, and C-Suite events.

• Develop and publish client stories, thought leadership articles, and PR materials.

• Facilitate client engagement, local filming, and client advocacy efforts.

• Support local social content, audience management, and regional amplification alongside Sales.

• Monitor, analyze, and report on campaign performance utilizing CRM and marketing automation tools.

• Track MQLs, SQLs, influenced and generated pipeline, opportunity conversion, event ROI, and campaign interaction.

• Generate regular performance reports and real-time optimization suggestions.

• Manage field and area marketing budgets while coordinating with agencies, event suppliers, venues, and marketing partners.

• Ensure timely delivery of activities within budget and in compliance with procurement processes.

⛳️ Requirements

• Must be located on the East Coast and available to work on Eastern Standard Time.

• Preferably possess a bachelor's degree or hold a relevant professional qualification (optional).

• 5+ years of experience in B2B marketing, field marketing, demand generation, or integrated marketing.

• Experience in technology consulting, digital services, IT services, SaaS, or professional services is highly desirable.

• Demonstrated experience managing integrated marketing campaigns and executive-level events.

• Strong skills in project management and stakeholder engagement.

• Experience collaborating closely with Sales teams to facilitate pipeline generation.

• Excellent verbal and written communication abilities.

• Strong analytical mindset with experience in using campaign performance metrics to inform decisions.

• Ability to juggle multiple priorities across various regions and stakeholders.

• Experience with Account-Based Marketing programs is preferred.

• Familiarity with CRM and marketing automation platforms like Marketo, HubSpot, or similar tools.

• Experience within a global matrix organization is preferred.

• Knowledge of digital transformation, cloud, AI, software engineering, or consulting markets.

• Experience managing external agencies and strategic partnerships.

• Strong relationship management skills.

• Effective communication skills.

• High emotional intelligence, sound judgment, instincts, and problem-solving capabilities.

• Comfortable working in fast-paced, high-volume environments.

• Capable of alternating between strategic and tactical tasks.

• Collaborative team player able to work across the Endava organization.

• Proficient in spoken and written English.

• Comprehensive understanding of English, with the ability to conduct high-level oral and written business communications.

• Willingness and ability to travel for key marketing events and initiatives.

• Ability to participate in internal and external video meetings.

• Capability to work onsite at corporate or client offices as required.

• For business travel/event attendance: ability to lift 25 lbs.

• For business travel/event attendance: valid driver's license and an acceptable driving record are required.

🏝️ Benefits

• Competitive salary package.

• Share plan.

• Company performance bonuses.

• Value-based recognition awards.

• Referral bonus.

• Career coaching.

• Global career opportunities.

• Non-linear career paths.

• Internal development programs for management and technical leadership.

• Engaging projects.

• Rotation opportunities.

• Access to internal tech communities.

• Training programs.

• Certification opportunities.

• Coaching sessions.

• Subscriptions to online learning platforms.

• Pass-it-on sessions.

• Workshops.

• Conferences.

• Hybrid work environment.

• Flexible working hours.

• Employee assistance program.

• Global internal wellbeing initiatives.

• Access to wellbeing applications.

• Hobby clubs and interest groups.

• Inclusion and diversity efforts.

• Events and celebrations.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Disability coverage.

• Flexible Spending Accounts (Medical, Transit, and Dependent Care).

• Employer-paid life insurance and AD&D coverage.

• Health Savings Account paired with a low-cost High Deductible Medical Plan.

• 401(k) Safe Harbor Retirement plan with employer match and immediate vesting.