Senior Field Marketing Manager, UK & Ireland

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and implement the UKI event strategy, encompassing hosted events, trade shows, conferences, and webinars.

• Oversee event planning, contract management, on-site execution, and post-event follow-up.

• Convert demand generation initiatives into events that engage target accounts and facilitate sales follow-up.

• Organize pre- and post-event activities in collaboration with sales to align events with pipeline goals.

• Manage local sponsorship activities for Fulham FC, including C-level experiences and occasional weekend coverage during home match days.

• Collaborate with partners to co-host events.

• Execute account-based, multi-channel campaigns targeting key enterprise accounts within the region.

• Evaluate campaign effectiveness and provide reports on pipeline and attendance metrics.

• Maintain the UKI event calendar and identify new opportunities for events.

• Work with an events agency to handle production logistics.

• Collaborate closely with sales, product marketing, developer advocacy, engineering, and product teams.

• Report directly to the Head of Regional Marketing, EMEA.

⛳️ Requirements

• A minimum of 5 years of experience in field, event, or regional marketing within a B2B SaaS organization.

• Proven experience in managing events from start to finish, both small and large scale.

• Background in field marketing specifically within the UK and Ireland markets.

• Experience with account-based marketing, including multi-channel regional campaigns and engaging C-level stakeholders.

• Demonstrated success in generating pipeline and brand awareness, with a focus on measurable campaign reporting.

• Strong collaboration with sales teams on objectives, messaging, and execution strategies.

• Ability to work independently in a remote-first, fast-paced environment.

• Located in London or within approximately one hour of the city.

• Willingness to travel within EMEA more than 15% of the time.

• Familiarity with databases, data analytics, data platforms, or cybersecurity is a plus.

• Experience with sponsorship or co-hosted partner events is advantageous.

• Experience in marketing to developers or open source communities is a plus.

🏝️ Benefits

• Employer contributions towards your healthcare.

• Stock options available for every new team member.

• Flexible time off policy in the US.

• Generous time off entitlement for employees in other countries.

• USD$500 allowance for home office setup for remote employees.

• Opportunities for engagement with colleagues during company-wide offsite events.

• Flexible work environment.

• Remote-friendly work arrangement.