Senior Field Marketing Manager, Flow

This is a fully remote position, open to applicants in United States, +9 more locations.

📋 Description

• Take ownership of the field marketing strategy for Autodesk Flow.

• Convert sales and business objectives into events, partner initiatives, and digital demand programs.

• Create and execute personalized customer experiences, workshops, roundtables, and represent the company at industry events.

• Organize webinars and digital initiatives, including formats co-hosted with partners.

• Drive qualified traffic to trial and self-serve entry points.

• Act as the marketing counterpart for channel and referral partners at Autodesk.

• Develop partner toolkits, co-marketing materials, event-in-a-box programs, regional customer stories, and campaign kits.

• Oversee partner co-marketing plans and ensure accountability for sourced pipeline.

• Collaborate with the ABM Manager on programs for named accounts and ensure follow-through.

• Gather program insights to enhance targeting, testing, and return on investment.

• Balance efforts on named accounts with wider open-net demand strategies.

• Build relationships with guilds, associations, practitioner communities, and production influencers.

• Expand a champion and advocacy program that fosters referrals and customer stories.

• Manage multiple concurrent programs from start to finish, including handling budgets, timelines, vendors, logistics, and stakeholders.

• Evaluate and report on the impact of programs on engagement, pipeline, opportunity progression, and deal size.

• Utilize program outcomes and seller feedback to determine what to scale, modify, or discontinue.

⛳️ Requirements

• Over 8 years of experience in B2B marketing, primarily in field marketing, event marketing, or demand generation.

• Background in marketing to or working within the film, television, or post-production sectors.

• Proven track record of managing in-person programs from strategy to measurement, particularly small, intimate formats of around 20–50 attendees.

• Direct experience collaborating with B2B sales teams to meet shared pipeline or revenue goals.

• Proficient in Salesforce and Marketo, or similarly capable CRM and marketing automation platforms.

• Ability to independently build, track, and report on personal programs.

• Openness to travel approximately 30% of the time.

• Flexibility to work occasional evenings and weekends for events and productions.

• Preferred: Experience developing a field marketing or go-to-market program from scratch.

• Preferred: Experience in partner or channel marketing, including co-marketing initiatives and partner enablement.

• Preferred: Experience supporting an account-based marketing strategy.

• Preferred: Familiarity with community, advocacy, guild, or practitioner-influencer programs.

• Preferred: Experience with product-led or trial-led acquisition strategies.

• Preferred: Background in B2B software, SaaS, or a rapidly growing technology environment.

• Preferred: Knowledge of Folloze, Airtable, or similar marketing and project management tools.

🏝️ Benefits

• Potential for annual cash bonuses.

• Possible inclusion of stock grants.

• Comprehensive benefits package available.

• Health and financial benefits offered.

• Benefits for time away from work.

• Everyday wellness benefits included.

• In-person onboarding and/or ID verification may be required.