Senior Field Marketing Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Develop and implement regional field strategies aligned with pipeline and revenue objectives in collaboration with Sales leadership.

• Oversee the planning and execution of trade shows, executive dinners, customer roundtables, and plant tours from start to finish.

• Coordinate with Sales on identifying target accounts, conducting pre-event outreach, and managing post-event follow-up.

• Collaborate with Product Marketing and Digital teams to ensure field initiatives convey the appropriate messaging and receive adequate paid, email, and web support.

• Leverage AI for account research, targeting, personalization, follow-up, and program evaluation.

• Provide reports on channel performance, emphasizing sourced and influenced pipeline metrics.

• Manage relationships with agencies and vendors, including budgets and timelines.

• Share customer and field insights with the wider marketing team.

⛳️ Requirements

• Minimum of 5 years in B2B field marketing with events and programs that have demonstrated measurable pipeline results.

• Solid understanding of manufacturing, encompassing plant floor teams and operations, quality, and maintenance decision-makers.

• Practical event experience covering strategy, budgeting, logistics, and on-site execution.

• Genuine passion for AI, with illustrative examples of its application in professional settings.

• Proficiency in Salesforce and marketing automation tools.

• Familiarity with attribution and funnel metrics.

• Excellent written and verbal communication skills, including interaction with executive-level personnel.

• Willingness to travel approximately 30% of the time.

• Experience in industrial technology, SaaS, or connected worker software.

• Background in marketing to frontline and operational audiences.

• Experience working within a lean marketing team supported by external agencies.

🏝️ Benefits

• Marketing Bonus Plan

• Medical, dental, and vision coverage

• 401(k) plan with company match

• Short-term and long-term disability coverage

• Life insurance

• Paid time off

• Parental leave

• Flexible spending accounts

• Employee assistance program

• Remote work availability